Nike ACG Unveils Sweetspots

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Svere Liliquist

Nike ACG athletes have traveled across the globe to document their own Sweetspots with some of the most respected film production teams in the world. They have returned with tales of epic powder, tricks mastered, new experiences, unforgettable sessions and memories that will live forever as their own Sweetspot.

Working with the likes of Absinthe, PoorBoyz and Blank Paper Studio, the riders have their own unique stories showcased in 2­ 3 minute films which will be available to view at

www.nikeacg.com

on October 1, 2007.

Sweetspots will launch with eight stories featuring top international talent including Henning, Marthinsen, Andreas Hatveit, Gary Zebrowski and Richard Permin.

(Check out the trailer to the right)

The eight films upon launch will be:

Henning Marthinsen; on location with Blank Paper Studio in Revelstoke (CAN)

Andreas Hatveit; on location with PoorBoyz Productions in Sandpoint (Idaho, USA)

Gary Zebrowski; on location with Absinthe in Zermatt (SUI)

Richard Permin; on location with Rage Productions in Solden (AUT)

Henning Martinsen & Andreas Hatveit; on location with Audience33 in Les Deux Alpes (FRA)

Sverre Liliquist; on location with Focus (ed. by Pixel Family) in the Lyngen Alps (NOR)

Paddy Graham; on location with Friday in Kaunertal (AUT)

Richard Permin; on location with Level1 in Hokkaido (JPN) The campaign will continue through this winter season and cross over into summer and feature white water kayaking, basejumping and climbing. Nike ACG will also invite amateur filmmakers and shredders alike to upload their own films. The best of these will make it onto www. www.nikeacg.com . In addition, Nike ACG will run a competition to pull together a specially selected crew to shoot their own Sweetspot. Aspiring filmmakers, photographers, directors and producers will have the opportunity to create their own official Nike ACG Sweetspot later this season which will feature alongside the riders' own films.