Universal Sports Snags Media Rights for FIS World Cup Events

An exclusive media partnership promises more race coverage and behind-the-scenes action.
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An exclusive media partnership promises more race coverage and behind-the-scenes action.
Ted Ligety Birds of Prey

Ever wish more ski racing events were televised? Now, thanks to a deal between Universal Sports and FIS, coverage of the top international ski events will be televised.

The deal covers each of the World Cup races for FIS Alpine Skiing, Ski Jumping, Cross Country, Nordic Combined, Snowboard and Freestyle, or almost 200 events per season, beginning in the fall of 2011.

"In the past you'd see one or two big races broadcast on TV each season, but the FIS World Cup is about a full season of skiing with a million factors coming into play at each race," said five-time Olympic Medalist Bode Miller in a press release. "The guys who are fast all season are able to process all of those factors, break them down and take the right amount of risk. You can't see that in one race. It's cool that Universal Sports is stepping up to show the full World Cup story."

As part of the deal, Universal Sports has also licensed three dedicated magazine programs on FIS Snowboard, Freestyle and Alpine Skiing. Each magazine series is made up of regular 25-minute shows featuring race action, interviews, backstage shots and stories of interest from the world’s top winter sports resorts.