$39 Sierra and Northstar Tickets Available at Local Ski/Board Shops

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South Lake Tahoe, CA, Jan. 5 2004 -- Sierra-at-Tahoe and Northstar-at-Tahoes weekend warriors can save up to $19 on lift tickets from Jan. 5-16, 2004 just by stopping at a Northern California/Nevada ski or snowboard shop and picking

up a coupon valid for a $39 adult all-day lift ticket.

The best part about the program is, theres no purchase necessary. Of

course, the program gives skiers and riders an excuse to shop, but when

powder calls and time is of the essence, guests can conveniently stop at a

shop on their way to the resort and be on their way to savings in minutes.

The discount coupons are valid from January 5-16, 2004; and March 22 through

closing day. Skiers and riders can bring the coupon to any ticket window and

redeem it for their $39 lift ticket. Sierra-at-Tahoes standard rack rate is

$49 and Northstar-at-Tahoes standard rate is $58.

The following shops are participating in this years program:

San Francisco
REI

Peninsula to South Bay
REI (San Jose, Fremont, San Carlos)
Helm of Sun Valley (San Jose, Capitola,
Los Gatos, San Mateo)
Liquid Sports (Los Altos)
Mel Cottons (San Jose)
Winter Sport Warehouse (Santa Clara)
Ski Shop Santa Cruz (Santa Cruz)
Sequoia Ski Shop (San Bruno)

North Bay
Uli Seiler Ski Shop (Kentfield)
Santa Rosa Ski & Sport (Santa Rosa)
Snowdrift Ski Shop (Napa)
Old Town Sports (Novato)
Ronnies Basics (Ukiah)
REI (Corte Madera, Santa Rosa)
Board Asylum (Petaluma)

Reno
Bobos Mogul House
Reno Mountain Sports
REI

East Bay
Montclair Sports (Oakland)
REI (Berkeley, Concord)
Destination 1440 (Berkeley)
The Shop (San Ramon)
Outside Interests (Danville)

Central Valley
Sundance Sports (Stockton)
SBI Boardshop (Fresno)

Vacaville to Auburn
Sports Cove (Vacaville)
Kens Bike & Ski (Davis)
Hughes Ski Hut (Chico)
Clarks (Rancho Cordova, Roseville)
Land Park Ski (Sacramento)
Ski Doctor (Sacramento)
Sundance Ski & Sport (Fair Oaks)
Boards n Motion (Auburn)
Sierra Mountain Sports (Auburn)
Mountain Surf & Pro (Sacramento, Placerville, Folsom)
Kyburz Ski Hut (Placerville)
REI (Sacramento, Roseville)
Ground Zero (Davis, Sac., Granite Bay)