Earth Day Festival & Eco-Parade at Squaw Valley USA

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Squaw Valley, CA April 13, 2004 - Squaw Valley USA and the Village at Squaw Valley are teaming up with local volunteers from the Tahoe Truckee Earth Day Festival Planning Committee to celebrate the earth and our responsibility toward it during the 2004 Earth Day Festival on Saturday April 17, 2004.

Squaw Valley's base Village will be filled with educational and environmental booths, earth-friendly vendors, hands-on activities, arts & crafts, food and drink, mural and face painting for kids, a bouncy house and more. Music and entertainment throughout the day will be provided by a number of groups including Pangaea Percussion & Winds, the Daowaga All Nations Drum Group, Asha Belly Dancers, Java Jembe, The Blues Monsters, Blue Turtle Seduction and special guest Tre Hardson.

Residents and visitors are encouraged to come to Squaw Valley and learn about the environmental issues, programs and projects currently underway in the region including watershed health, forest health, pollution prevention, alternative energy, waste management, recycling and much more. Guests can also visit with agency representatives and non-profit staff from over 50 local organizations.

"We are excited that the Earth Day Festival is coming to Squaw this year, explained Nancy Wendt, President of Squaw Valley USA. "This is an excellent opportunity for the community and our guests to learn more about local environmental issues and what they can do to help preserve and protect our beautiful area.

One of the highlights of the Festival is the Push, Pull or Pedal Eco-Parade! For this, grab your wagon, bike, scooter or trike, cover it with colors and environmentally friendly or recyclable things and join in the parade. Entries may include anything that can be pushed, pulled or pedaled and does not have a motor, including bikes, wagons, skateboards, scooters or big wheels. The theme is recycling and participants are encouraged to make and decorate their craft out of recycled materials. Parade attendees are also encouraged to dress up in the costume of their choice. The parade route will wind through the Village and base area of Squaw Valley USA and judging will be based on originality, creativity, appeal and environmental friendliness.

"This event is for kids of all ages, explained Eric Brandt, Director of Marketing for Squaw Valley Ski Corp, and event creator. "We want to encourage people to showcase their creativity, while also promoting a positive environmental message.

Registration for the parade takes place at the South Entrance of the Village at 11am and the parade itself begins at noon. Prizes include a child's full season pass to Squaw Valley USA for the 2004-2005 season, a summer 2004 Club Pass (unlimited cable car rides, skating and swimming) and a pizza party for 10 at Fireside Pizza in the Village.

The Festival is from 10am-5pm and admission is free. Free round-trip public transportation service is available from Truckee and Stateline/Kings Beach to the Village. In addition, Squaw Valley Ski Corp is encouraging guests to carpool to the resort and help cut down on harmful emissions. For the first 500 guests arriving in a vehicle with three or more passengers (including the driver) on Saturday April 17, each adult in the car will receive one coupon for $5 off their adult all day ticket for that day. Carpoolers simply park in the Olympic Village lot (follow the banners) to receive the carpooling coupon.

For more information call The Squaw Village Neighborhood Company at 530-584-6268 or the Squaw Valley Ski Corp at 530-583-6985 or visit www.squaw.com