Loveland Entices Beginners With Free Season Passes

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Loveland 1104

Georgetown, CO Dec. 22, 2004 - This winter the ski school at Loveland Ski Area plans to give away more than 500 free season passes through its 3-Class Pass Program, which rewards neophyte skiers and snowboarders with a free season pass after completing three lesson packages. Riding a wave of popularity that began with the programs launch in 2001, the 3-Class Pass continues to set records for participation and conversion. Loveland considers participants who receive a season pass converts.

"We've found that the average first-timer needs three lessons to acquire the skills needed to really enjoy skiing or snowboarding. National research shows that currently one out of every ten beginners stick with the sport. So we have created a carrot to motivate beginners to progress to a point where their odds of sticking with the sport are increased," explains Loveland Ski School Director, Tracy Allred. The percentage of beginners the Ski School at Loveland converts is outpacing the national average by more than 100%.Beginner lesson packages are available for children and adults and include lift ticket, lesson, ski or snowboard rentals and lunch for children.

"We've been overwhelmed with the popularity of the 3-Class Pass," states, Allred.

Another popular ski school program at Loveland Ski Area called Polar Explorers was introduced last winter. Polar Explorers is a four-week program offered in January and February for 7-14 year old skiers and snowboarders. This program groups children of the same ability with the same instructor and includes a full-day lesson and lunch. Advanced registration is required and space is limited. Registration closes January 9, 2005. For more information regarding either the 3-Class Pass or Polar Explorers programs call 303-571-5580 x170 or visit www.skiloveland.com.

MORE OPENINGS:
On Tuesday Loveland Ski Area opened Chairs 4 and 8. Chair 4 currently serves two intermediate runs and Chair 8 offers access to five intermediate and two expert runs. Skiers and riders can now explore over 600 acres of terrain and 54 trails served by seven chair lifts. With more snow in the forecast and more terrain continuing to open, the mountain is in great shape for the holidays. Expect to see Chair 9, the highest chair lift in the world, to open in the near future. Visit www.skiloveland.com for the latest snow conditions and deals for the 2004-2005 season.