Loveland Ski Area Announces Season Pass Prices & Late Season Discounts

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Georgetown, CO April 12, 2004 - Loveland Ski Area 2004-2005 SeasonPasses will go on sale April 10, 2004. Next year's (2004-05) season passes are valid for the remainder of the 2003-04 season. This will be the guaranteed lowest price offered for Loveland Ski Area 2004-2005 season passes. Season Passes are available at the Loveland Ticket Office through May 2, 2004 and at www.skiloveland.com or by calling 303-571-5580 x136 through May 14, 2004.

2004-2005 Loveland Season Passes:

Adults (ages 23-69):

New Pass Holders: $259

Renewal Rate:$233
Young adults (15-22):

New Pass Holders: $239

Renewal Rate: $215
Child (6-14):

New Pass Holders: $119

Renewal Rate: $107
Midweek: (restrictions apply)

New Pass Holders: $169

Renewal Rate: $152
(Prices expire after May 14, 2004)

Loveland Season Pass holders receive discounts on food, rentals, equipment tunes, ski school, day care, and sport shop purchases. Pass holders may also purchase discounted lift tickets for friends and family. Loveland Season Passes are unrestricted with no black out dates."Our research shows skiers and riders are in search of a back to basics, no hassles mountain experience, which Loveland is well known for. A desire for this type of experience has converted a lot of our season pass holders from other mountains," explains Kevin Wright, Loveland Marketing Director.LATE SEASON LIFT TICKET PRICES:
Beginning April 12, 2004 Loveland Ski Area will offer discounted lateseason lift ticket prices. Adult (ages 15-69) daily lift tickets will cost $39 and children's (ages 6-14) lift tickets will cost $17 at any Loveland Ski Area ticket window. Loveland will continue to offer The Flex Pass, which allows the purchaser to ski or ride any four consecutive hours. The Flex Pass costs $39 and includes a $10 refund if the ticket is returned within four hours from the time of purchase. These prices will remain in effect through the ski areas projected closing day, May 2, 2004. When late season pricing begins, Loveland will no longer offer off-site discounted lift tickets.Lift operating hours at Loveland Ski Area are from 9:00 am to 4:00 pmMonday thru Friday and 8:30 am to 4:00 pm on weekends and holidays.Loveland Valley and Ski School services are closed for the season.Loveland Ski Area has received 21 inches of snow in the last week and over four feet during the month of April.