Killington, VT Jan. 7, 2004
(Press Release) - In an effort to promote fun and safety awareness on the slopes for skiers and riders, Killington Resort will participate in the National Ski Areas Association's National Safety Awareness Week. Held Jan. 17-23, 2004 the "HEADS UP - Know the Code" campaign is geared toward educating skiers and riders of all ages about safety awareness on the slopes. Videos, point of purchase displays, contests, giveaways, and special events all focus on a seven-point system that provides a basis for safe skiing and riding.
"We are trying to create new and different ways to educate our guests about safety awareness and National Safety Awareness Week is a great time to bring all of those ideas together," said Anne Snyder, of Killington's Human Resource department. "We've tried to create a variety of programs this year that reach out to everyone and "HEADS UP" emphasizes "Your Responsibility Code" through special events, contests and other programs. We want to educate skiers and riders about safety awareness but at the same time make it fun."
"Your Responsibility Code" offers seven points for the basis of safe skiing and riding including: Stay in control; People ahead have the right of way; Stop in a safe place for you and others; When starting downhill or merging, look uphill and yield; Use devices to help prevent runaway equipment; Observe signs and warnings, keep off closed trails; and Know how to use the lifts safely.
Killington will offer both new and continuing programs and activities during National Safety Awareness Week:
Fourth and fifth graders who are in Killington's Junior Program will participate in the National Ski Areas Association "HEADS UP" Poster Contest. Posters must reflect one of the seven points of "Your Responsibility Code." Guests who purchase a Boeri helmet at any Killington Resort retail shop during National Safety Awareness Week can receive a voucher for a free lift ticket or a free Perfect Turn ski or snowboard group clinic (guests' choice). To check for proper binding function, guests will receive 50 percent off binding checks when they bring their skis to any Killington Resort rental/repair facility from Jan. 17-23.
In addition to these programs, Killington will promote safety awareness throughout the week via videos and posters in the base lodges, staff wearing "Know the Code" buttons, lift tower signage, food and beverage safety awareness specials to match the Code of the Day, ski patrol interviews and appearances on local television, and mountain Ambassadors interacting with guests. For more information about National Safety Awareness Week, click on the "HEADS UP" button at killington.com or call the National Ski Areas Association at (303) 987-1111.