Ski Industry Week Agenda

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The Road to Tomorrow
Charting A Course For Skiing's Future

Ski Industry Week 1999
Squaw Valley USA
December 7-10 1999

Agenda

Tuesday, December 7, 1999

All Day Registration
Location: Lobby Indian, Squaw Creek Resort

The Skiing Company Press Day
Editors of SKI, SKIING, STN, FREEZE, and SkiNet.com are available for private meetings and product reviews by appointment. Please call the Ski Industry Week Hotline at 888-802-3355, x689 to schedule appointments.

Manufacturer's Breakfast: 7-9 a.m. Glissandi

Welcome Reception 6-8 p.m.
Location: Grand Sierra AB, Squaw Creek Resort
Wednesday, December 8, 1999

Continental Breakfast 7-8 a.m.
Location: Cascades, Squaw Creek Resort

General Sessions 8-10:30 a.m.
Location: Grand Sierra AB, Squaw Creek Resort

Keynote: John McMannus, Editor-in-Chief, American Demographics
What will the market place look like 5-10-20 years from now? Who are the ski industry's best prospects? What are the demographic trends that will affect our industry? Knowing what future markets look like from a demographic perspective is the first step to strategic planning and John will help us to take a look at the future of the ski industry.

Keynote: Liz Dolan, FIFA Women's World Cup Soccer, former VP Nike
Liz will walk us through what has made women's soccer such a phenomenal yet surprising media success and how the ski industry can capitalize on opportunities within the marketplace. As a co-founder of Dolan St. Claire, Inc., Liz was responsible for consumer communications and sponsor development for FIFA 1999 Women's World Cup. Prior experience includes corporate vice president of global marketing for Nike.

Keynote: John Marks, President and CEO San Francisco Convention & Visitors Bureau
The Bureau is San Francisco's official visitor promotion agency. With an annual budget of $14 million, the Bureau ranks among the largest in the U.S. John will focus on the international marketing efforts that bring millions of international tourists to San Francisco and help us realize international opportunities for the ski industry.

Panel Discussions 1) The Future of the Ski Industry 3-4:15 p.m.
Location: Grand Sierra CD, Squaw Creek Resort
NSAA: Michael Berry
SIA: David Ingemie
ORCA: Bob Hall
TSC: Andy Clurman
2) Skiing, Real Estate Development and the Environment 4:30-5:30 p.m.
Location: Squaw Peak A, Squaw Creek Resort
Moderated by: Andy Bigford
3) Hot Youth Marketing Concepts- 4:30-5:30 p.m.
Location: Emigrant Peak, Squaw Creek Resort
Moderated by: Mike Jaquet
Media Vest Agency: Vincent Sauvagnargues, Assistant Media Director for Sprite and Coca-Cola.

50th Anniversary party, Taste of Squaw Valley 7:00-10:00 p.m.
Location: High Camp at Squaw Valley USA

Broomball at High Camp
Thursday, December 9, 1999

General Session 8:30-10:30 a.m.
Location: Grand Sierra AB, Squaw Creek Resort Keynote: Jean Jackson, CEO Banana Republic
To be competitive in the future, your organization needs to become an organization of excellence from customer service to employee management. Jean will take us through what has made Banana Republic such a longstanding success. Keynote: Adam Werbach
Act Now, Apologize Later author, activist, consultant and former president of the Sierra Club. Adam will share his perspective on skiing and the environment, and his vision of the future of the skiing industry. Keynote: Woody Thompson
Received the Outstanding Artist Commendation award from Colgate University, Woody went on to produce music videos, television shows, and is the creator of pop-up video on VH1, one of cable televisions most successful new shows. Woody will motivate the skki industry to think out of the box, reach out and engage the couch-potato youth, which he believes to be one of the biggest challenges our industry faces.

Panel Discussions 3:30-5:30 p.m. 1) Workshop 3-4:15 p.m.
SIA Segmentation Study Results
This special workshop will provide the results of the Snowsports Industry of America segmentation study conducted by Rob Smith and John McMahon, in collaboration with Sergio Zyman, former Chief Marketing Officer of the Coca Cola Company. The study, drawn from all existing industry data and coupled with new research developed this fall, identifies high value, but under-performing customer segments through a disciplined marketing approach unprecedented within the snowsports industry. By attending, you will learn who truly are your best consumer targets so that you can obtain the highest return on your marketing dollar. 2) Workshop 4:30-5:30 p.m.
The Future of Communications and New Media/ E-commerce 4:30-5:30 p.m.
Moderated by Ken Payne
3) Workshop 4:30-5:30 p.m.
Diversity
Moderated by Rick Kahl

The Skiing Company Banquet Dinner 7-10 p.m.
Celebrate the induction of a long time contributor to the skiing industry into the Ski Industry Hall of Fame.
Friday, December 10, 1999

Industry Excellence Awards Breakfast 8-10:00 a.m.

Streeter Cup NASTAR Race 11-1:00 p.m.

Squaw Valley BBQ Lunch (High Camp) 12-1:30 p.m.

FREEZE Big Air Demonstration (High Camp) 12:30-1:30 p.m.

Tahoe Queen gambling boat excursion to Hyatt Regency 5PM
Saturday, December 11, 1999

Bus trip to Sugar Bowl for FREE skiing and hosted lunch