It was the sort of once-in-a-lifetime idea that only comes to you in the backcountry, when you're all hopped up on powder and running desperately low on effervescent malt beverages. Chapman Wilcox, a large-medium artist and the self-described "big thinker" of the group, had envisioned working on such an enormous canvas during a lengthy meditative episode ("I was pretty much high on post-powder endorphins," he says). But it took the combined efforts of the entire party to brainstorm such a succinct yet powerful message. Smoke 'em if you got 'em seemed too long, no one could remember how to spell Hefeweizen, and only Steve wanted to write Amy, take me back. Then the epiphany struck like a truckload of High Life.