You used to have to watch cutting-edge freeskiing flicks at home on your 13-inch Sanyo with the mono speaker. Now you can see them on the big screen, in booming surround sound.
Last summer saw the launch of Adrenaline Theater, a new film series that's bringing alternative-sports movies to major theaters in 43 cities around the country. The program's first ski film, Teton Gravity Research's Further, premiers October 13, with new movies coming out monthly.
At a California megaplex test run last December, a freestyle motocross movie, Crusty 2000, outperformed James Bond, Arnold Schwarzenegger, and Pokémon. For shows near you, check local listings, call 800-882-1238, or go to www.adrenalinetheater.com.