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Any skier who’s lived in Colorado has dealt with it: the dreaded Interstate 70 traffic. The freeway provides roughly four million Coloradans who live on the Front Range with access to Arapahoe Basin, Keystone, Breckenridge, Copper Mountain, Vail, and Beaver Creek. One non-holiday weekend this February saw 136,757 vehicles travel through I-70’s Johnson/Eisenhower tunnels. It’s not uncommon for what should be an hour and a half drive to take twice as long. But what can you do? Well, you can check out GoI70.com, launched in January by the non-profit I-70 Mountain Corridor Coalition.
“The I-70 Coalition is looking for long-term solutions to the traffic,” says program manager Margaret Bowes, who mentioned studying the feasibility of a high-speed rail system and lane straightening. “But we need to make an impact in the short term.” Enter GoI70.com. Right now the group’s main goal is making drivers aware of when the highway is at peak times so they can avoid traveling when traffic is at its worst. GoI70.com relies on information from the Colorado Department of Transportation, Google, and its own social network of “jackrabbits”—travelers who tweet real-time reports of gridlock. The site already has a mobile phone application and is looking to add a carpool message board sometime this summer. The site’s blog also provides info on resort discounts to carpoolers and historic traffic data on what to expect on busy holiday weekends. Sure it’s no bullet train from Denver to Vail, but to quote G.I. Joe, “Knowing is half the battle.”