For the Record: February 2001 - Ski Mag

For the Record: February 2001

Fall Line
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Catch and Release

Deer Valley Resort, Utah, has unhooked its most popular dish, Chilean sea bass. Due to overfishing, the deep-ocean species has been placed on several endangered lists. "Even though sea bass was our signature entree, we just didn't feel right purchasing and serving it anymore," says Food and Beverage Director Julie Wilson. One of the few resorts that continues to ban snowboarding, Deer Valley has not announced if it will take any action to ensure the survival of local boarders.

Bob Gillen The ski industry lost one of its most creative marketing minds earlier this season. Under Bob Gillen's leadership as marketing director, Crested Butte, Colo., became a laboratory for some of skiing's most innovative programs of the past 20 years. Gillen helped create Ski Free, which provided free lift tickets to fill early- and late-season beds. Gillen also pushed for opening extreme terrain and co-founded the U.S. Extreme Skiing Championships when other resorts were closing trails. He was a former managing editor at SKI and marketing director for Sugarbush and Stowe, Vt. Gillen was an active writer, editor and consultant. And he lived what he loved: skiing.

Monster Of The Midwest The first rule of building a ski resort is that you start with the mountain. With 900 vertical feet, the most in the Midwest, Michigan's new Mount Bohemia has that covered. Located in the Upper Peninsula, Bohemia also claims the largest gladed skiing area between the East Coast and the Rockies and more than 250 inches of snow annually. Initial development includes two lifts (a triple and a double) and 10 runs. To boost season-pass sales, the resort lets passholders on the lifts one hour earlier than day-ticket skiers on weekends.

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