Goodbye Voleurz

An innovative clothing and film company calls it quits.

In the January issue of Skiing, we featured Canadian apparel company Voleurz. Since we sent the issue to press, Voluerz has announced that they will cease operations after selling through this winter’s product line.

Image placeholder title

The three college buddies that started Voleurz are sticking around in the ski industry. Darren Rayner, who helped produce Voleurz’ popular ski, snowboard, and skate films, is moving on to work and film with Level 1. Bruce Giovando is freelancing his creative abilities and web design skills to build websites (including TJ Schiller’s new site). Harvey Liwill is endorsing products in China and bringing them to Canada as well as helping to make custom apparel.

“We are sad to see Voleurz go,” says Rayner, “we learned so much building a company from the ground up… We were able to come this far with no corporate backing.” Even though we have seen the end of Voleurz apparel, we have only seen the beginning of Darren, Bruce, and Harvey’s involvement in the industry.

Below is the story from the January issue.

Kill Your Boredom

When Darren Rayner and his friends at the University of Victoria printed a few T-shirts to promote their skate and bike video blog, they quickly ran into a fortunate problem. “We had a demand for a product we didn’t really even manufacture,” says Rayner. Almost 10 years later, the video blog that began in a college flophouse in British Columbia has blossomed into the full-blown apparel and video-production company known as Voleurz. Today, Voleurz is still run by the same close-knit group of friends. The video blog has grown into a powerful marketing machine. Free web flicks, like the recently released ski and snowboard movie Kill Your Boredom, help promote an international clothing line as well as the skiers, snowboarders, artists, and musicians the company sponsors. While the production quality and sophistication of the films have increased since Voleurz’s inception, the spirit that started at the U. of V. survives. “We aren’t doing this because we have investors breathing down our necks,” says Rayner. “We are doing this because we want to. This is how we kill our boredom.”


Dropping In 1103

Huck Off

In an era of one-upping each other, when do pro skiers call it quits?

I am Austrian

I am Austrian

Most of Austria’s huge ski industry clings to its heritage—ski racing. But one small company is betting that’s all wrong. An American tries to get a job in the Kästle ski factory to find out what it takes to be Austrian.

Jackson Hole, Wyoming-based KGB Productions has a new ski movie out next fall called Wyoming Triumph. Check out the film trailer below, and our interivew with KGB producer Sam Pope on the next few slides.Most ski films travel all over the world to get footage. But you stayed in Wyoming. Why was that? Sam Pope: This concept developed over several years of taking small trips here and there around Wyoming, including  the Wind Rivers, the Wyoming Range, the Snake River Range, the Gros Ventres, the Absorokas, even the west side of the Tetons. We began to realize that there was something special here. The other part of it is just what you said. Other production companies are going on these insanely exotic ski trips all over the world. We want to make the point that we have terrain that good, right here in our backyard of Wyoming. Kind of a "keep it local" thing. The skiing just as good, but the experience is a little more organic. And that's important to us. 

Wyoming Triumph Ski Movie to Debut Fall 2010

Jackson Hole, Wyoming-based KGB Productions has a new ski movie out next fall called Wyoming Triumph, which is all shot in their backyard—the Tetons. We spoke to KGB's Sam Pope about making a local ski movie and how they got the film sponsored by a whiskey company.