The Hot Chicks of SIA - Ski Mag

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Hot Chicks...With Beards!

What's better than pretty girls with cool ski gear? Pretty girls with cool ski gear, wearing beards! Here are our favorite booth models from SIA wearing sample beards from Beardski.

SIA: The Coolest Gear for 2011

The annual Snowsports Industries America trade show, a gathering of athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.

When Marker introduced the Duke, they revolutionized the alpine touring market. We think they'll do it again with this lightweight, 10-DIN AT binding, which is lighter, stiffer and less expensive than comparable models.  And it sits lower on the ski for better energy transfer and performance. [$475; markerusa.com]

SIA: New Gear for 2011

The annual Snowsports Industries America trade show, a gathering of the ski and snowboard industries’ athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.

Even more pros are building out their dream skis, like the 4FRNT YLE, Wiley Miller's baby. It's fully symmetrical and fat, essentially a park for going huge in the backcountry. Which is what Wiley does.

SIA Style

The Snow Sports Industry Association trade show went down recently in Denver. Everyone, from the biggest ski brands, to the guy who makes ski wax from bong resin in his basement is there, showing off what they've got coming up next winter. It's a lot to process, so here are some major trends, themes and styles that we saw on the show floor.