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Telluride Brewing’s Snow RePORTER Matches Black Diamond Flavor with Blue Square ABV

Would you rather win a regional Emmy or have a beer named after you? The Snow Report Show now has both thanks to a collab with Telluride Brewing.

In the world of skiing media, there are only so many awards a person can win. The Snow Report with Halley O’Brien, presented by SKI Magazine, has won three big ones, meaning it’s well on its way to winning them all. After winning The Mitch Kaplan Award and an Emmy, the show now has earned the most gratifying one yet: a namesake beer.

Telluride Brewing’s Snow RePORTER is the latest trophy for O’Brien’s mantle. The cheeky flavor of the full-flavored porter is only outmatched by the almost-accurate ruler on the side of the can, making the beer as useful on a powder day as it is drinkable after skiing all day.

“We had Chris Fish, co-founder of Telluride Brewing, on our podcast earlier this season,” says O’Brien in an episode of The Snow Report Show. “I jokingly told him what my secret beer name was, that I would love to see come to fruition one day. I said ‘Hey, get it? The Snow RePORTER,’ and he said, without hesitation, ‘Brewed by Telluride Brewing. When do you want to make it?’”

That time is now. Or more specifically, last month, when it arrived in liquor stores across Colorado.

The beer is rich, flavorful, and yet still very drinkable with a blue square level of 5.7-percent ABV, a pretty low number compared to some of the other robust, expert-only dark beers on the shelf. The aroma is a fresh cup of pour-over coffee, and has notes of bitter cocoa evened out by nutty umami and just a kiss of vanilla.

It might be because the flavor is so big, or it might be Telluride Brewing sandbagging us with the ABV, but drinking a Snow RePORTER certainly provides a buzz that is similar to wrapping up a major accomplishment. Sort of like skiing See Forever in Telluride: The skiing is pretty easy, but the entire experience makes you feel like you really accomplished something when you get to the bottom.

“[The Snow RePORTER] tastes damn good because Telluride Brewing Co. crafted it,” says O’Brien. “But I think I’m most excited to share and enjoy it with our amazing family of Snow Reporters—preferably after a powder day!”

Related: The Snow Report Show wins an Emmy

Watch: The Snow Report Show – A Dream Come True

Telluride Brewing Company’s Snow RePORTER

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