MSP Promotes Avalanche Awareness on "Claim" Tour

The North American Outdoor Institute and Dean Cummings will be traveling with Matchstick Productions to Educate Movie Goers


The North American Outdoor Institute (NAOI) and Matchstick Productions are teaming up to promote avalanche awareness on the


movie tour. NAOI is a non-profit organization based in Valdez, Alaska dedicated to promoting avalanche education and certification through various presentations and courses. Legendary extreme skier Dean Cummings, NAOI Instructor and owner/operator of H2O Guides, will be traveling with the


tour to answer questions about avalanche safety and education.

“People go to the movie to get excited about skiing,” NOAI’s Executive Director Debra McGhan said. “They should go to an avalanche awareness class to learn what they need to do so they can experience something similar safely. Dean recognizes that the large part of people don’t see the behind the scenes of how the athletes do extreme things in a safe way.”

In conjunction with the tour, Cummings will also be doing “Be Snow Smart” presentations in the towns and cities the tour stops in. “Be Snow Smart” is a free interactive avalanche awareness course that teaches how to navigate avalanche terrain safely, the causes of avalanches, and how to avoid them. “In Alaska we have seen a positive impact of the “Be Snow Smart” presentations,” McGhan said. “We wanted to share them with people who get excited about extreme skiing.”

For more information on the tour visit

For more information on NAOI visit

Up coming shows/presentations:

10/2/08 | Boulder, CO | 7:00pm-9:30pm

10/3/08 | Vail, CO | 6:00-7:00pm show- 8:15/9:00pm show

10/4/08 | Keystone, CO | 7:00-8:00pm show

10/5/08 | Summit County, CO | 6:00 – 9:00 pm

10/10/08 | Park City, UT | 7:00-8:00pm show

10/11/08 | Salt Lake City, UT | 7:00-8:00pm show

10/16/08 | Park City, UT | 7:00-10:00 pm

10/21/2008 | Salt Lake City, UT | 7:00 – 10:00 pm