Nature Valley NASTAR Introduces
Olympic Gold Medalist Julia Mancuso as New Brand Ambassador
Boulder, Colo. — NASTAR, the largest recreational ski and snowboard race program in the world, has announced Olympic Gold Medalist Julia Mancuso has signed on to be an official ambassador of the Nature Valley NASTAR event property.
“It is an honor to have 2006 Olympic gold medalist Julia Mancuso as our Nature Valley NASTAR ambassador,” said Johnny Alamo, NASTAR executive director of Partnerships & Strategic Alliances. “Julia is one of the most decorated female ski racing athletes in the world and an inspiration to the Next Generation of Ski Racing. Julia will join the ranks of NASTAR ambassador Ted Ligety as we grow our roster of elite role models / spokespersons."
One of the most accomplished American female alpine skiers of all time, Mancuso embodies the NASTAR brand’s championship D.N.A. and has the credentials to prove it. Her resume highlights include three Olympic gold medals, five World Cup wins, four World Championship medals and a historic 12 National Championship crowns.
“I remember the first day I ski raced at age 8 with my parents on a NASTAR course in Tahoe, it was super fun being able to carve turns really fast and fostered a dream to one day be in the Olympics. Nineteen years later, I’ve been privileged to ski in the 2002, 2006, 2010 Olympics – I guess you could say my dream came true.”
Known as “Super Jules” since her early days as a promising amateur at Squaw Valley Resort, Mancuso is revered equally for her athletic achievements as she is for her philanthropic endeavors and spends a large bulk of her time off the hill working with charitable organizations. In addition to her career as a professional athlete and her work with charity, Mancuso recently displayed her entrepreneurial spirit with the launch of Big Truck Headwear. Based in Tahoe, the custom hat company was founded on creativity and individual style expression.
For more information on NASTAR visit www.NASTAR.com.
NASTAR, an acronym for the NAtional STAndard Race, is the largest recreational ski and snowboard race program in the nation. NASTAR provides a fun, competitive racing program that, through the development of a handicap system, allows racers of all ages and abilities across the country to compare their race results regardless of when and where they race.
NASTAR (www.NASTAR.com) is a part of Bonnier Corp. (www.bonniercorp.com), one of the largest consumer-publishing groups in the U.S. and the leading media company serving passionate, highly engaged audiences, through magazines, events, digital media and leading-edge products.
Born in the California Mountains and on the shores of Tahoe, the bigtruck brand (www.bigtruckbrand.com) was forged in a community that prioritizes active fun. Our mission is to promote the stoke through creative and function focused lifestyle products. Specializing in handcrafted headwear and sewn out of our shop in Northern Ca., bigtruck provides variety; allowing our customers to choose and celebrate their own style.