SAN FRANCISCO (August 13, 2008) –
Glen Griffin, ICER AIR creator, announced that on October 18, 2008, McCovey Cove will be the site of the fourth annual Esurance ICER AIR, an action sports, music and lifestyle event featuring the world’s best Olympic and X Games skiers and snowboarders. The event will also feature freestyle motocross, skate, BMX, headliner music acts, interactive exhibits and a beer garden.
“ICER AIR has incredible momentum right now,” noted Griffin. “Growing from humble beginnings on the streets of San Francisco to a lifestyle brand in a few short years is remarkable. Each year, we strive to build on the success of previous ICER AIR events, and we’re very excited about future plans for a multi-city Esurance ICER AIR Tour starting in 2009.”
Esurance ICER AIR 2008 is scheduled to take place on Saturday, October 18, from 12:00 p.m. to 8:00 p.m. at McCovey Cove’s Lot A, adjacent to AT&T Park, on the San Francisco Embarcadero waterfront. As Esurance ICER AIR continues to evolve, McCovey Cove’s Lot A venue provides the ideal setting along San Francisco’s famed waterfront to create a comprehensive lifestyle community, complete with Esurance ICER AIR’s signature big air ski and snowboard competition.
“Esurance is again thrilled to be the title sponsor of such a great event. Our partnership with ICER AIR has produced some great results, and we’re proud to help make such a signature event possible,” said Melissa Chapman, brand marketing manager, Esurance. “We’re very excited about the evolution of the event and the upcoming tour. Because Esurance is committed to helping our large sponsorships get even greener, we’re also very enthusiastic about the green aspects of Esurance ICER AIR 2008.”
Esurance ICER AIR 2008 includes a star-studded line-up of Olympic and X-Game athletes in the arenas of ski, snowboard, skate, BMX and FMX Motocross. General admission tickets are $28 and can be purchased at
. In addition, family four packs offer a $24 savings and will also be available for purchase for $88.
Esurance ICER AIR is committed to being a responsible leader in environmental conservation and is planning to have an extensive onsite recycling program, marketing materials printed on recycled paper, plates, napkins and cutlery made from recycled materials, onsite bicycle valets, an extensive public transportation program, a “click n’ print” ticket program to eliminate unnecessary delivery, and much more.
Partners for Esurance ICER AIR 2008 include: Esurance, Chipotle, Comcast Sports Net, True Anthem, Head, Whistler Blackcomb, The Stone Clinic, Wild 94.9, Freeskier, Transworld Snowboarding, Spin, SF Weekly and San Francisco Magazine. A portion of the proceeds generated from Esurance ICER AIR 2008 will benefit City of Dreams, a San Francisco Bay Area non-profit organization dedicated to helping low income youth through mentorship and youth development.
About ICER AIR
The idea of skiing San Francisco became a reality three years ago. On September 29, 2005, 15,000 people watched history being made as ICER AIR took to Fillmore Street for the first-ever urban big air ski and snowboard competition. Realizing the potential for this type of event and always wanting to push the limits of creativity, ICER AIR creator Glen Griffin moved the jump to AT&T Park in 2006 for the first big-air stadium ski and snowboard competition in the United States. Esurance ICER AIR evolved into an action sports, music, and lifestyle experience featuring skiing, snowboarding, skate, bmx and headliner music acts. In 2007, the event expanded again to include freestyle motocross. Continuing the mission of bringing the mountains to the city, Esurance ICER AIR 2008 will be held October 18, and will again feature action sports, concerts, and parties. For 2009 and beyond, ICER AIR intends to grow into other cities and will announce its future plans soon.
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. (NYSE: WTM), provides personal auto insurance direct to consumers online and through select online agents. Through Esurance’s award-winning website, customers can obtain quotes, compare rates, buy policies, and manage their auto insurance quickly and easily. Committed to innovation and healthy competition, Esurance is proud to support unique, one-of-a-kind events like Esurance ICER AIR. For more information on teams and sporting events sponsored by Esurance, visit:
ICER began in 2000 as a small ski and snowboard products company with aspirations to grow into a global sports brand. ICER entered the marketplace by introducing a revolutionary new pocket-sized, spray-on liquid wax for skis and snowboards. Building on the success of the ski and snowboard product lines, ICER plans to expand its line by roll-out products for sailing, surfing, wakeboarding, water-skiing, skateboarding and biking.
About City of Dreams
City of Dreams is a volunteer based youth development and mentorship program dedicated to helping youth living in low income housing build brighter futures. City of Dreams takes youth on 24 events throughout the year, infused with 12 simple lessons, aimed at providing young people with life skills. Through experiential learning, mentorship and community development days, City of Dreams promotes self esteem and expands the perspectives of youth, helping them to pursue their dreams and make healthy choices in life.