The Green Room

Fall Line
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Looking to "bridge the gap between perception and reality," the National Ski Areas Association has invited the public into its Green Room. An online database of resorts' environmental programs, the Green Room is designed to inform both the public and the ski industry on frontline work being done by resorts nationwide. "For too long, we have felt that the ski industry's environmental efforts have been accomplished in obscurity," says Geraldine Link, NSAA's director of public policy. "We hope this will change that." Users can search the website by resort or topic, such as "Aspen Skiing Company" or "Water Use For Snowmaking." The Green Room is also designed for resorts to share ideas, so they can learn from each other's successes¿and failures. Launched at the beginning of the ski season, and a component of the Sustainable Slopes program, the Green Room (nsaa.org/environ) has quickly become the most visited area on the NSAA website, which reveals both industry and consumer interest. "A resort's environmental policies are not the No. 1 factor driving the decision on where to ski, but they can make guests feel more comfortable with their choices," Link says. The online collaboration between resorts reflects a changing ski industry. "On environmental issues, resorts seem willing to work together and look beyond competing for market share," Link says. "A decade ago, that probably wouldn't have been possible."

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