In yet another ski-related lawsuit, apparel company The North Face is suing a University of Missouri freshman over his own clothing line called…wait for it…The South Butt. Jimmy Winkelmann, 18, created a line of T-shirts, jackets, and shorts emblazoned with his The South Butt logo and has been distributing them online and at a local St. Louis pharmacy. When the multimillion-dollar California company saw The South Butt’s familiar looking logo, its lawyers sent Winkelmann a cease-and-desist letter, citing that TNF owns the trademark for the half-dome design. For now, Winkelmann plans to continue producing his South Butt clothing even though he could face legal action. In an interview with St. Louis’s KPLR, The South Butt’s attorney Albert Watkins said, “I did try to explain with a great deal of candor to counsel for The North Face that the general public is aware of the difference between a face and a butt.”
Ski Industry Dream Job: Marketing VP at The North Face
Handling a huge brand’s consumer messaging sounds daunting, and it is.