The Ski Channel Launches Dec. 25th to over 15 Million Households - Ski Mag

The Ski Channel Launches Dec. 25th to over 15 Million Households

Network enters long-term agreements with DIRECTV and Verizon FiOS TV Forms programming / marketing partnership with Warren Miller Films & Ski Magazine
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Los Angeles (Nov. 17, 2008)

– Steve Bellamy, Chairman and CEO of

The Ski Channel

announced today that the network will launch on December 25th, Christmas Day, to over 15 Million digital US households. The network has additionally signed multi-year distribution agreements with DIRECTV and Verizon FiOS TV. And, it will have the crème de la crème of all mountain sports content with Warren Miller films and television shows on its air at launch.

Through the deal with Mountain Sports Media,

The Ski Channel

will broadcast some of the
most famous films in skiing, from the Warren Miller Entertainment library, as well as their television series

Thrills and Spills

. “This is a great partnership for Mountain Sports Media,” said President/Group Publisher Jamie Pentz. “We have the magazines, events, online, production and film tour. TV distribution within our space was the missing component. Our partnership with

The Ski Channel

enables us to deliver true 360-degree programs to our partners. The deal provides heavy marketing of

The Ski Channel

on Mountain Sports Media assets and heavy marketing of the magazines and film tour on

The Ski Channel

.

The Ski Channel

will soon join Verizon FiOS TV’s video-on-demand (VOD) service, which offers more than 11,000 titles each month – 8,500 are free of charge. Verizon FiOS TV is currently available to more than 8.2 million homes in 14 states. “Verizon FiOS TV subscribers will soon have access to the best of all mountain sports on

The Ski Channel

on VOD,” said Terry Denson, Verizon’s vice president – FiOS TV content and programming. “FiOS TV’s amazing picture and sound quality will make viewers feel like they’re right at the slopes.”

Through the agreement with DIRECTV,

The Ski Channel

will be available on the satellite TV leader’s DIRECTV on Demand service. Customers with DIRECTV Plus® HD DVR or R22 DVR receivers have access to the VOD service at no additional charge. “

The Ski Channel

will be an exciting addition to DIRECTV’s VOD service, which is designed to appeal to a diversity of interests,” said Todd Mathers, Vice President, Programming, DIRECTV, Inc. “And by virtue of our nationwide distribution, ski and mountain sports enthusiasts from Vail to Vermont will have access to this new and unique channel.”

The Ski Channel

currently owns broadcast rights to over 250 hours of content and is
actively acquiring hundreds more in addition to its original programming. “It has been an incredible month for us,” said Bellamy. “We closed a significant capital raise. If we close all the ad deals on the table – we will hit our first years number before we launch, we have added a ton of incredible programming, we will be announcing more distribution shortly and we are launching on Christmas Day! The Farmers Almanac is predicting the next decade to have great snow and resorts are already opening early across the country this season!”

The Ski Channel

is an original ad supported network delivered via VOD, web, wireless, and other distribution. It is the only National television network devoted to the wide variety of year-round mountain activities such as skiing, snowboarding, hiking, biking, backpacking, climbing, etc., along with many off-slope activities.

The Ski Channel

’s content will inspire and inform its audience with magazine shows, movies, events, news, weather, and programs that focus on destination travel, equipment, instruction and real estate. Its corporate partners include: Time Warner Cable, Cox Communications, DirecTV, Brighthouse Networks, Verizon, Panasonic, Marquis Jets, Fender Guitars, Mirage Resorts, Rage Films, Ride Guide, World Heli Championships, Teva Mountain Games, Level One Productions, Skiers World and Olympic Gold Medalist Jonny Moseley.

Verizon Communications Inc.

(NYSE:VZ), headquartered in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving nearly 71 million customers nationwide.Verizon's Wireline operations include Verizon Business, which delivers innovative and seamless business solutions to customers around the world, and Verizon Telecom, which brings customers the benefits of converged communications, information and entertainment services over the nation's most advanced fiber-optic network. A Dow 30 company, Verizon employs a diverse workforce of more than 228,000 and last year generated consolidated operating revenues of $93.5 billion. For more information, visit

verizon.com

.

DIRECTV, Inc.

(NASDAQ:DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.1 million customers in the United States and is leading the HD revolution with more than 130 HD channels -- more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit

directv.com

.

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