Vail Expands EpixMix to Include Photo Sharing

This season, Vail Resorts' EpicMic will include photo sharing with EpicPhoto.

At a press event in Denver today, Vail Resorts CEO Rob Katz announced improvements to the EpicMix program. Expanding on its social networking app that allows registered users to track and share their ski-day stats from any of Vail Resort’s mountains, the next iteration of EpicMix includes EpicPhoto.

“We want to make a change in how people experience the mountains,” said Katz. “Our mission is to give people the experience of a lifetime.” Katz went on to say that, more than vertical feet or number of runs skied in a day or week or season, people use photos to capture their experiences when they take ski vacations. “Photo sharing is the fastest-growing aspect of social media,” he added, “because the anticipation and reflection are as much a part of a ski trip as the vacation itself.”

To that end, the new EpicPhoto feature allows users to instantly upload photos of their vacation from their smartphones to their EpicMix accounts, which they can link to Facebook and Twitter. In addition, resort photographers can take and share images instantly by scanning EpicMix users’ passes and sending the photos directly to the users’ accounts.


Epic Mix Thumb

Vail Resorts Announces EpicMix

On Monday, Vail Resorts announced a location-based mobile and web app, called Epic Mix. The company's Interactive Director, Mike Slone, sat down with us to discuss check-ins, pins, and where digital experience collides with a typical ski day.

Craig DiPietro, Somewhere between Keystone and Breck

The Hillbilly Haute Route

Who can afford to ski the real Haute Route during a recession? What we need is a domestic version, a tour connecting, say, nine ski areas in Colorado. It’s out there for any mountain yokel willing to hoist a heavy pack, bribe snowmobilers, and break trail where trails aren’t meant to be broken. It starts in luxury and ends with nearly rotten mayonnaise—conditions permitting.