Last Chair- Picture This - Ski Mag

Last Chair- Picture This

Frustrated by his crummy surfing photos, GoPro founder Nick Woodman invented the wearable camera—and turned you into a movie star.
Go Pro Founder

SKI › You launched a business out of a van a decade ago and changed how the world sees itself. What was the magic?
N.W. › My goal was to create a camera that was so easy to use that you forgot you had it. An “invisible camera” that didn’t get in the way of you enjoying your sport. It’s there when you want it, out of the way when you don’t.

SKI › Anything different about dealing with the mountain culture?
N.W. › Skiers are quicker than surfers to adopt something new. And few people in sports share the stoke as readily as skiers. But we didn’t have success on the slopes early on with the wrist camera. As soon as we figured out how people could capture their personal perspective—wearing the camera on their chest or mounted on their helmet—we took off. Then skiers could self-document without needing a buddy. As it turns out, most skiers and boarders want to shoot themselves, not their friends.

SKI › You’ve redefined home movies. Why the universal appeal?
N.W. › We provide an enabling technology. As much time as we all spend immersed in our sport, few of us have ever seen ourselves doing it. That’s crazy. We came along, and it’s “Dude, you can watch yourself, and you’re going to look awesome.” People like to see themselves enjoying life. We make people feel good.


Greg Stump: The Legend of Aahhhs

Last Chair- The Wizard of Aahhh’s

Greg Stump’s 1988 Blizzard of Aahhh’s, often called the greatest ski film ever, inspired a generation of kids to pursue a life on snow. His new film looks at the big picture.

Chris Waddell: Limits? Ha.

Last Chair- Limits? Ha.

Twelve Paralympic medals, five IPC Disabled World Cups, AND one summit OF Mount Kilimanjaro on a hand-cycle. FOR CHRIS WADDELL, LIMITS ARE for other people.

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Last Chair- At the Front of the Line

Growing up in Albany, N.Y., Jason Levinthal had more fun on his snowboard than his skis, so as a college senior he designed skis that looked like his board, Igniting the twin-tip revolution. Line skis, now a Top-10 Manufacturer, soon followed.

Sven Brunso skiing in Andermatt Switzerland

Winter's Last Light

Sven Brunso built a life in front of the camera, arcing powder turns on breathtaking terrain around the globe. It was a coveted life, until one day, his life was forever altered by a suicide that stunned the whole community.