Jon Jay

Jon Jay

Jon Jay is the digital content editor for SKI Magazine. He handles nearly all of the editorial content on and oversees SKI's FacebookInstagram, and Twitter pages.

Jon directs all ski and ski boot testing for SKI Magazine and is always willing to test craft beer and good whiskey. Before joining SKI, Jon held multiple titles at Silverton Mountain and, as a Princeton in Asia Fellow, taught writing and critical thinking at KIMEP University in Almaty, Kazakhstan. While growing up in western Colorado and attending the University of Denver as a Boettcher Scholar, Jon worked in a number of ski shops where he learned about what makes quality skis and boots stand out for all types of skiers.

Primarily a freeride and backcountry skier, Jon competed on the Freeskiing World Tour for two seasons and has earned first descents in Kazakhstan, Kyrgyzstan, and Norway. When not skiing, Jon has been known to go for long runs in the mountains, occasionally competitively. He also rides mountain and road bikes, but would always rather go skiing. 

He lives in Boulder, Colo., and you can follow his travels on Instagram @jonjski, his adventures on Strava, and more writing—plus his love of Colorado sports teams—on Twitter @jonjski

Night chairlift Salomon TV promo

Watch: Salomon TV - 'The Chairlift'

An exploration of the special feelings that chairlifts have given skiers for decades.

10 Barrel Pub hut

Beer For Skiers: Beer-Flavored Beer

Sometimes, you just want a beer. You know, a beer-flavored one.

Jeff Curry at Timberline/Mt. Hood

Stranger Shapes

Three off-the-wall ski designs for skiers seeking something different this ski season.

Death By Coconut beer cans

Beer for Skiers: Oskar Blues Death By Coconut

This decadent Irish-style porter will warm you up quicker than a cup of hot cocoa.

Nate Adjust Bindings

The Best Ski Bindings of the Year

If you date your skis but marry your boots, your bindings better be your best friend.


Watch: Salomon TV - The WURL

Mali Noyes and Lani Bruntz take on a four-day ski tour in the Wasatch on a route better known for ultra-running than skiing.

Kai Jones cliff drop

Watch: Kai Jones Takes Flight at Jackson Hole

The fourteen-year-old skier skis with authority in some of the biggest, baddest terrain in the West.

Trip Ideas: Jay Peak | Photo: Courtesy of Jay Peak

Jay Peak Joins the Indy Pass

The beloved Vermont ski area is the most notable addition to the pass so far.

Oskar Blues Can-O-Bliss Resinous IPA

Beer for Skiers: Oskar Blues’ Can-O-Bliss Resinous IPA

Frustrated about the lack of skiing this time of year? Crack open a Can-O-Bliss to turn that frown upside down.

Salomon TV Charge 2 Poster

WATCH: Salomon TV - 'Charge 2'

Lots of GoPros, giggles, and goalpost jumps make up the first episode of the latest run of skiing-oriented Salomon TV.

Hazy Trail lifestyle shot

Beer for Skiers: 10 Barrel Brewing’s Hazy Trail Juicy IPA

Juicy IPAs have officially taken over, and we’re not mad about it.

Smoothy aces another turn.

Full Film: A Winter Affair's 'EAST WEST'

Three female skiers follow in the footsteps of a pioneer on a massive ski mission in New Zealand.

BioZoom Edge in use

Used and Abused: Addaday BioZoom Edge

Treat yourself to personalized massage therapy this season without having to shell out the big bucks.

Winter Park Resort Guide 2020

Alterra to Eliminate Walk-Up Day Ticket Sales at 15 Ski Resorts

In an effort to avoid overcrowding throughout the 2020-'21 season, the company’s ski areas will prioritize Ikon Pass holders and those who purchase day tickets in advance.

Hoji making a turn.

4FRNT Finds New Owners

The ski brand has found its third owner in three years.

Dragons Milk Solera

Beer for Skiers: New Holland Dragon’s Milk Solera

Like skiing in Michigan, this ale’s brewing style mixes the new with the old and each batch builds on a history of awesomeness.

Mikaela Shiffrin, Lake Louise

FIS Cancels 2020 North American World Cup Races

All events at Lake Louise, Killington, and Beaver Creek will be replaced by additional races in France and Switzerland.

Jon Jay skiing at Timberline, Oregon

Tested in Oregon: Gear for All-Weather Skiing

SKI spent a week of late June exploring Timberline and Hood River putting all-weather gear to the test.

French's Mustard Beer

Beer for Skiers: French's Mustard Beer

Brewed in collaboration with Oskar Blues Brewery, this condiment-enhanced brew is ideal for summertime squiggles on a hot dog.

Sander Hadley in Snowbird, Utah

WATCH: Alpine Stroll 2

An award-winning professional drone pilot explores Colorado and Utah with the Dynastar Factory Team.

Powder skiing at Silverton Mountain

Silverton Mountain Announces Unguided Season Pass Deals

The Colorado ski area is providing a slew of options for 2021, including $39 heli drops.

Oskar Blues All Monde BA20 Vol. 1 Box and glass

Beer for Skiers: Oskar Blues BA20 Series

If you like big, bold, barrel-aged beers, this year’s limited-edition line from Oskar Blues should already have you salivating.

Mt Bachelor

Mt. Bachelor and Windham Mountain Join the Ikon Pass for 2020-'21

The additions increase the pass' presence in Oregon and New York State as the pass war continues into the next ski season.

sourmelon crop

Beer for Skiers: Anderson Valley Briney Melon Gose and Black Rice Ale

Step up your flavor game with two amazing beers from a trendsetting California brewery.

WeldWerks Brewing Fit Bits Lo-Cal Hazy IPA

Beer for Skiers: WeldWerks Brewing Fit Bits

The Colorado brewery’s lo-cal hazy IPA is a delicious beer that doesn’t pack on the pounds.

Coffee Taste and prep

The Taste Test: Instant Coffee

Not all instant coffee is terrible, but some brews are definitely better than others.

RECCO detector in use

Backcountry Rescue Devices Explained

Knowing the difference between avalanche transceivers, RECCO, and personal locator beacons is essential.

Michael Barney skiing in San Juans

'The San Juan Series'

Three new films from Black Diamond Equipment highlight two backcountry professionals’ perspectives on skiing that reflect deeper meaning for every skier.

Racer falling while skiing at the Derby De La Meije

The #CrashChallenge is the Best Thing on Social Media Right Now

Some of the best skiers in the world are challenging each other to show the world their most infamous falls.

10 Barrel Snake Run 6 pack

Beer for Skiers: 10 Barrel Snake Run

The limited-edition double India Pale Ale goes down easy but hits heavy at the bottom of the run.

Skiing at Verbier

Freeride World Tour Cancels Verbier Xtreme

The Swiss Government has decided to close all Swiss ski areas, ending the FWT20 season early.

Arianna Tricomi FWT20 Austrai

Tricomi Wins FWT20 Stop in Austria

During a tough day for the ski women, only four clean runs went down in Fieberbrunn.

Ayana Onozuka FWT20 Austria

Craig Murray Takes FWT to a New Level in Fieberbrunn

The skier from New Zealand put together a wild run on the Wildseeloder face.


Wessel Stomps into First at FWT20 Andorra

The Norwegian skier's massive backflip put her a level above the rest of the competition at Ordino Arcalís.

FWT20 men's podium Andorra

Slemett Tops the Podium in Andorra

The former Freeride World Tour Overall Champion turned the venue into a terrain park with smooth tricks and airs throughout.

Sanitas Brewing Mama Peaches IPA

Beer for Skiers: Sanitas Brewing's Mama Peaches IPA

Sanitas Brewing’s new hoppy ale is the perfect combination of bitter hops and sweet peach flavors.

Tommy Ford, Birds of Prey

Tommy Ford Snags Third Place in Japan GS

The American skier stood on his second World Cup podium ever in Yuzawa Naeba.

Andrew Pollard FWT20 Kicking Horse

Turdell Reigns Supreme at FWT20 Kicking Horse

With half the field crashing, the Swedish freeride skier pulled off a tricky backflip to take the top spot on the podium.

Hedvig Wessel FWT20 Kicking Horse

Hotter Takes the Win at FWT20 Kicking Horse

Not a single skier fell in the women’s Freeride World Tour ski competition in Canada.

FWT Kicking Horse Jaqueline Pollard and Tom Peiffer

FWT20 Kicking Horse Stop Set for Feb. 7

After avalanche mitigation delays, the second competition of the Freeride World Tour 2020 gets the green light.

Anvil Office

A Legend Reborn: Jackson's Anvil Motel

A staple in the Wyoming community since the 1950s, the Anvil Motel and the new Cache House has been remade into one of the freshest accommodation options in town.

Chilling at Camp 1. This shot was taken around 11 p.m. in Greenland’s “perpetual afterglow,” Long says. “This was a pretty regular evening in our hangout tent.”

7 Tools for Winter Camping

Don’t get cold: Get the gear that makes for comfort on your next overnight skiing mission.

Scandinavian Migration Thumb

Salomon TV: Scandinavian Migration

There are a lot of Swedes and Norwegians in the European Alps, and it's easy to see why.

Dennis Risvoll in Kågtinden Norway

Sail to Ski

From sailing fjord to fjord to summits with views of the sea, the experiences on sail Norway's Lyngen and Finnmark Trip put the "No Way!" in Norway.

Hip dragging on Armada

Armada’s 2020/2021 Declivity Family Expands the Brand’s All-Mountain Footprint

The brand will take a strong step into the world of all-mountain directional skis next season.

Maude Besse mid-run at FWT19 Hakuba

The Winter Begins: Freeride World Tour Kicks Off in Hakuba, Japan

Hot on the heels of the equal-pay announcement, FWT20 readies itself for the first event of the season in the Japanese Alps.

Connery Lundin at Mammoth

Blizzard Releases Details of New All-Mountain Line for Men and Women

The Black Pearl, Bonafide, and Brahma are all-new for 2021, featuring a new core construction optimized for variable conditions.

Skier on new Enforcer 94

Nordica’s All-New Enforcer 100 and 94 Arrive In the US This Month

The brand’s iconic all-mountain skis jumped the queue and are now available at select retailers across the country.

Wowza Can

Beer for Skiers: Wowza! Lo-cal Hazy Pale Ale

A beer that first defies, then meets, expectations.

Pep wearing Sweet Protection

EXCLUSIVE: Pep Fujas Talks Joining Sweet Protection and Raising a Ski Family

The pro skier also dishes on his role at WNDR Alpine and the situation in Little Cottonwood Canyon.