Jon Jay is the digital content editor for SKI Magazine. Since starting in July 2017, he has played a critical role in growing the readership of SKImag.com and substantially increasing the number of followers and engagement rate of SKI's Facebook, Instagram, and Twitter pages.
Jon oversees all ski and ski boot testing for SKI Magazine, and is always willing to test craft beer and good whiskey. Before joining SKI, Jon held multiple titles at Silverton Mountain and, as a Princeton in Asia Fellow, taught writing and critical thinking at KIMEP University in Almaty, Kazakhstan. While growing up in western Colorado and attending the University of Denver as a Boettcher Scholar, Jon worked in a number of ski shops where he learned about what makes quality skis and boots stand out for all types of skiers.
Primarily a freeride and backcountry skier, Jon competed on the Freeskiing World Tour for two seasons and has earned first descents in Kazakhstan, Kyrgyzstan, and Norway. When not skiing, Jon has been known to go for long runs in the mountains, occasionally competitively. He also rides mountain and road bikes, but would always rather go skiing.
The brand will take a strong step into the world of all-mountain directional skis next season.
Hot on the heels of the equal-pay announcement, FWT20 readies itself for the first event of the season in the Japanese Alps.
The Black Pearl, Bonafide, and Brahma are all-new for 2021, featuring a new core construction optimized for variable conditions.
The brand’s iconic all-mountain skis jumped the queue and are now available at select retailers across the country.
The pro skier also dishes on his role at WNDR Alpine and the situation in Little Cottonwood Canyon.
The pro skier—and captain of a salmon fishing boat—snagged some trophy lines in Haines last spring.
Idaho Springs’ Westbound and Down Brewpub cleaned up at the 2019 Great American Beer Festival, as did four other mountain town breweries.
This will be the company's second ski resort in the Green Mountain State.
Another season of the best freeride skiers sending it on some of the gnarliest faces around the globe is coming right up.
Ski stars Mikaela Shiffrin and Pep Fujas make sponsorship moves.