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Several brands that make your favorite frosty beverages for après-ski are addressing the future of the environment. And while some former craft breweries are launching gimmicky beers brewed with climate change-inspired ingredients, two craft beer makers are stepping up and actively working towards making a difference in the environments that skiers use every day.
Dogfish Head, a craft beer maker located in New England, has partnered with The Nature Conservancy (TNC) for a year-long campaign to get beer and nature lovers outdoors. Called “Mother Nature, Let’s Do This,” the project will feature contests, giveaways, events, and collaborations. Dogfish Head will also donate at least $50,000 to TNC.
The announcement of the “Mother Nature, Let’s Do This” campaign comes in conjunction with Dogfish Head’s recent release of its first non-alcoholic beer, Lemon Quest. The wheat beer, which is brewed with real lemon puree, blueberry juice, açai berries, and sea salt, was recently named by SKI as the Most Refreshing non-alcoholic après option of the spring.
“Because of its wholesome, all-natural ingredients and its connection to TNC, we’ve lovingly nicknamed Lemon Quest, ‘the brew that gives back,’” says Dogfish Head Founder & Brewer, Sam Calagione, in a press release. “As a proud supporter of TNC, Dogfish Head will showcase the organization’s logo on every package of Lemon Quest and will contribute more than $50K to TNC to celebrate our new product launch and the awesome collaborative work we’ve been doing to bring our ‘Mother Nature, Let’s Do This!’ program to life.”
The relationship between Dogfish Head and TNC is not new. Since 2007, the brewery has donated over a million dollars to the organization’s Delaware chapter. And, considering the size of the organization, chances are high that TNC has done some work to help preserve your favorite backcountry ski spot or the rivers downstream of your local ski area. Check out where TNC has done work across the USA on the collaboration page on Dogfish Head’s website.
Another brewery recently teamed up with Justin’s Nut Butters to both make a unique non-alcoholic beer and clean up trails in Colorado’s Rocky Mountain National Park. Athletic Brewing’s Nature Nut Peanut Butter Porter is a limited-edition release for Earth Day 2021, and, when ordered from the brand’s website, includes a few packs of Justin’s Nut Butters as well.
“Justin’s products are our favorite trail-side snack, and I guarantee that Nature Nut will be a great addition on a hike or as a post-trail brew,” says Bill Shufelt, co-founder of Athletic Brewing.
Want to know how it tastes? Check out our review of Nature Nut
The work in Rocky Mountain National Park fits into Athletic Brewing’s Two for the Trails program. Two for the Trails has already made contributions to the Colorado Avalanche Information Center, Friends of Berthoud Pass, the Granite Backcountry Alliance, the Green Mountain Club, and a host of other organizations around the country. Justin’s will match Athletic Brewing’s contributions to trail work in Rocky Mountain National Park based on sales of Nature Nut.
“…like Bill, I am a nature nut at heart,” says Justin Gold, founder of Justin’s. “I was thrilled to team up with Athletic to create this limited-time Peanut Butter Porter inspired by Justin’s peanut butter and do something positive to support our planet.”