If Atomic is gaining market share (and it is), its Hawx series is behind it. The Prime succeeds on the hill, where it drives the ski with enthusiasm from an aggressive but balanced stance, and in the shops, where it’s an easy sell. Testers loved its fit. Its Memory Fit shell molding process takes 12 minutes, from oven to custom fit. And its Thinsulate liner keeps feet happy on the coldest days. “Atomic has come on strong, and the competition better take notice,” said Gleason.
You can find all of the SKI Magazine Official Selections for 2018 in the Women's All Mountain Utility Ski Boots here.