Stoic - Ski Mag

Stoic

Gear giant Backcountry.com launches Stoic brand apparel
Author:
Updated:
Original:
Stoic Brand Blog

If your idea of the perfect day involves a pair of skis, a desolate mountaintop and a barrage of snow and ice, Backcounty.com's new Stoic line of bomber apparel is for you. The brand is the result of three years of customer feedback about Backcounty.com's gear and apparel. What did their "Gear Gurus" want? Tougher, more technical pinnacle pieces that would let them take their skiing to the extreme. So Backcountry.com delieverd. Stoic's premium technical apparel runs the gamut from baselayers to bibs, jackets and gloves, all made with welded construction and weather-resistant materials and tested against the most unforgiving alpine elements. We like the Welder Hi Softshell Jacket for men: Tough on the outside, but bolstered with fuzzy fleece on the inside. 

$299; stoicgear.com

Related

Beard Head

Beard Head

Face freezing? Grow a beard (or just buy one)

Gear Direct Banner

Geardirect.com is your online outdoor specialty shop

Geardirect.com is your online outdoor specialty shop

RECLAIM Project 2012 Winner Paul Fronckowiak

Stylish and Sustainable Were The Buzzwords at this year’s SIA Snow Show

The second annual RECLAIM Project spotlights innovative, functional and eco-conscious trends in technical apparel and pits three budding fashion designers against the clock and each other to create a “green” masterpiece.

Nutcase: Snow

Style—Brand: New

If you haven’t heard of these labels yet, you will. Here’s a look at fresh styles from the hottest new players.