Gear giant launches Stoic brand apparel
Stoic Brand Blog

If your idea of the perfect day involves a pair of skis, a desolate mountaintop and a barrage of snow and ice,'s new Stoic line of bomber apparel is for you. The brand is the result of three years of customer feedback about's gear and apparel. What did their "Gear Gurus" want? Tougher, more technical pinnacle pieces that would let them take their skiing to the extreme. So delieverd. Stoic's premium technical apparel runs the gamut from baselayers to bibs, jackets and gloves, all made with welded construction and weather-resistant materials and tested against the most unforgiving alpine elements. We like the Welder Hi Softshell Jacket for men: Tough on the outside, but bolstered with fuzzy fleece on the inside. 



Spyder Slalom Jacket

What We Wore This Winter

So much great ski apparel comes out each season, we can't possibly review it all. Here's a peek at some of our favorites from this season: Baselayers, jackets, and gloves that we wore to the mountain again and again. Many items are now discounted in stores and online, so get it before it's gone.

Kids Chaos hats

From the Show: Kids' Gear Highlights

Kids are not just small adults. Their gear and accessories need to be grom-proof—able to withstand tantrums, meltdowns, stains and whatever else our sweet cherubs throw at us. Here's what's new and noteworthy from the SIA floor. Start saving up now. It's a worthy investment.


Stuff We Like

From a clock that talks to a feather-weight brain bucket, here’s a roundup of gear and gadgets that earned even the most discerning SKI editors’ seal of approval.