Gear

Dogs of the SIA Snow Show 2017

In addition to the wealth of hardgoods and accessories, there were a variety of furry, four legged friends wandering around the SIA Snow Show this year. Because what is a trade show without man's best friend?


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At 5 months old, this golden puppy was just as curious as he was adorable. 

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A few of the dogs, including this one, were a little more relaxed on the show floor, not bothered in the least while surrounded by thousands of strangers and ski gear. 

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Making a celebrity appearance, Loki the Wolf dog graced the show floor on Friday. You can follow Loki on Instagram here 

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We can’t recall if this guy was so excited by a treat just off camera, or the new skis from Blizzard. 

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The SIA Snow Show, which takes place in the Denver Convention Center and covers nearly 584,000 square feet, can be exhausting to traverse for four days. Sometimes its best to just lay down and rest. 

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Handsome, confident, and second recipient of SKI Magazine’s Best In Show award.

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Who says that only humans should get fresh outerwear at the SIA show?

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We can only imagine how confused this golden puppy may be.
“Why won’t you play with me?!?”

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Its a wrap! We will see you and your four legged friend at next year’s SIA Snow Show in Denver!