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The Hot Chicks of SIA

This year's Snowsports Industries America trade show brings you the best new gear and the hottest chicks in the coldest sport.

Is that a beard on your chin or are you just happy to see me? Come hang with the calendar girls of Bula and their luscious beards. See them in thier natural habitat atbulabula.com.Check out the beards of beardski here, and learn about the legend of Zeke beardski.

Hot Chicks...With Beards!

What's better than pretty girls with cool ski gear? Pretty girls with cool ski gear, wearing beards! Here are our favorite booth models from SIA wearing sample beards from Beardski.

Even more pros are building out their dream skis, like the 4FRNT YLE, Wiley Miller's baby. It's fully symmetrical and fat, essentially a park for going huge in the backcountry. Which is what Wiley does.

SIA Style

The Snow Sports Industry Association trade show went down recently in Denver. Everyone, from the biggest ski brands, to the guy who makes ski wax from bong resin in his basement is there, showing off what they've got coming up next winter. It's a lot to process, so here are some major trends, themes and styles that we saw on the show floor.

Smith Goggles and Helmets

SIA 2012 Trends

We're on the floor of the Snowsports tradeshow and we're starting to notice some trends. This is what we think you're going to be seeing a lot of.