In an effort to engage their customers, and build community, Icelantic Skis set up the First Tracks program, a group dedicated to creating ski stoke
Members get deals on gear—including pro pricing on skis, vip access to industry events, are invited to give input on next year’s skis, and more.
According to Icelantic, they’re trying to “cultivate and nurture a community of individuals who are passionate about skiing, life, learning, exploring and creating. Icelantic is an evolving labor of love from the passionate efforts of friends, family and outside supporters, all of which continue to mold Icelantic into what it is today. First Tracks aims to bring the lifestyle we at icelantic lead, to our customers, supporters and general co-explorers of life. Skiing is better when you have friends to share it with.”
There are only 200 spots, but you can get in on the early bird list now and enrollment opens on October 5th.
And, as an added bonus, Icelantic is offering up a free First Tracks entry ($2,400 value), a pair of Gypsy skis, and a schwag bag of Icelantic goods to three lucky Skiing Mag readers who put their names on the early bird list.
Head over to their site to win.
Here's What You Get When You Join First Tracks:
Product - Skis, Prints, Gear, Discounts...
- Pro-pricing discounts on 2011-2012 Icelantic skis - First Tracks, personalized VIP Connection Card - spread the good word, make connections, gain accessAccess to Industry partner discounts - thousands of dollars in exclusive discounts across the skiing industry and special benefits just for being part of the groupFirst Tracks Mountain Maven Kit - this is a surprise save money, ski more!
- A Parr Print - Signed by Mr. Parr himself - start or add to your fine art collection...
- Discounts on other Icelantic Goods, including Giclees - gifts for friends, fam, self
VIP Access - because you know you are one....
- Exclusive First Tracks Par-Tays and gatherings - VIP Access to Icelantic events and concerts - Winter on the Rocks anybody?Fantasy Factory behind-the-scene Tour of who, what, where and how our skis are made! meet other First Trackers, make ski-buddies, relax, enjoy!
- VIP Access into industry events including entry into SIA Tradeshow - see what's new before anybody else, check out the industry from the inside!
The Inside Scoop
- New product design and development - First to Know: test out our newest samples - ski the newest designs and give us feedback Access to Password Protected FB Group and blog where magic happens - available only to FirstTrackers, photo albums, videos, and connect to other First Trackers! have ideas? Let us hear it!
- Participate in new theme/graphics creations - it's a big task and we need your help
Skiing & People
- Exclusive First Tracks Monthly Ski Days - Ski with a local - wherever you go! - have a local guide at any mountain there's an Icelantic Ambassador. This is what we do ;-) A BIG High Five! - Probably the most important benefit on here for you and for us. This is why we are the way we are - because of you! Designed to bring us all together to shred - and nothing more ;-)
- Invitation to two (2) epic ski trips with the Icelantic Crew - Jackson, Steamboat, AK, Silverton... TBD