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Vashon, WA, Oct. 16, 2001–In a midseason launch, K2 has introduced the T:Nine Spire, a new ski targeted for advanced and expert women skiers.
The Spire, carrying a street price of $549, is a titanal-laminate, spruce-core design with an 18mm sidecut depth and sidecut of 106-65-95mm — comparable to the company’s Mach S giant slalom race ski, but 15 percent lighter and 10 percent softer in flex. Boot mounting index is placed 1.5cm forward. The ski is available in 160, 167 and 174cm lengths.
The ski becomes the lead model in K2’s T:Nine line, introduced earlier this year and composed of the Reflex, Flight and X models. The series name refers to Title IX of the 1964 Civil Rights Act, requiring equal treatment of women’s and men’s sports in college and university programs. The ski was developed in a test program conducted by K2’s six-woman Alliance product development group.
“This is a breakthrough price point for a woman-specific ski,” said K2 vp Tim Petrick. “Its target is the woman who skis at a level that required her, up to now, to choose a man’s ski, because existing women’s skis didn’t offer adequate performance.”
To promote the Spire and the rest of the T:Nine series, the Alliance women will visit 30 retail stores around the country, hosting evening programs for female customers. Members of he group will also attend Warren Miller screenings Nov. 2-4 (Seattle, Detroit, Grand Rapids, Chicago), Nov. 9-11 (Boston), Nov. 16-18 (Denver), Nov. 30-Dec. 2 (D.C., New Jersey, Philadelphia), and Dec. 7-9 (Tahoe, Reno).
Alliance members are Tami Lyon, 36, of the Lyon Ski School at Stevens Pass, Wash.; Megan McGrath, 27, of REI in Seattle; Kim Reichelm, 40, the World Extreme Skiing champ from Crested Butte; Dee Ann Sieler, 32, of the Mt. Hood Meadows ski school; Jessica Sobolowski, 25, of the K2 Factory Team; and Claudeen Tewell, 47, of the Crystal Mountain ski school.
K2 will contribute a portion of T:Nine sales to the Breast Cancer Research Foundation.