K2 is branching into the world of avalanche gear. Next year, they'll have shovels, probes, and more. Their marketing coordinator, Andrew Thomas, gave us the scoop.
The annual Snowsports Industries America trade show, a gathering of the ski and snowboard industries’ athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.