Retail and Rental Equipment Orders Up


McLean, VA, Oct. 18, 2000--The SnowSports Industries America (SIA) released figures today showing a 4.6 percent hike in pre-season orders for alpine equipment as compared to the same period last year. Orders taken by manufacturers totaled $204.8 million as compared to $195.7 million in 1999.

Binding orders led the increase with a 13.5 percent jump in dollars to $38.3 million. Children's binding orders shot up 45.7 percent to $2.5 million. The average wholesale price of bindings rose 0.8 percent to $70.74. Boots were up 5 percent to $71.1 million while their average wholesale price remained unchanged at $128.83. Orders for children's boots increased 21.6 percent. Ski orders increased 0.2 percent in dollars while the average price paid by retailers actually dropped 1.7 percent from last year to $181.77.

Rental equipment orders also showed dollar gains. Skis climbed 19.1 percent to $9.9 million and alpine bindings climbed 21.4 percent to $7.5 million.