Dogs of the SIA Snow Show 2017

In addition to the wealth of hardgoods and accessories, there were a variety of furry, four legged friends wandering around the SIA Snow Show this year. Because what is a trade show without man's best friend?

SIA: The Coolest Gear for 2011

The annual Snowsports Industries America trade show, a gathering of athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.

Even more pros are building out their dream skis, like the 4FRNT YLE, Wiley Miller's baby. It's fully symmetrical and fat, essentially a park for going huge in the backcountry. Which is what Wiley does.

SIA Style

The Snow Sports Industry Association trade show went down recently in Denver. Everyone, from the biggest ski brands, to the guy who makes ski wax from bong resin in his basement is there, showing off what they've got coming up next winter. It's a lot to process, so here are some major trends, themes and styles that we saw on the show floor.