The annual Snowsports Industries America trade show, a gathering of athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.
The Snow Sports Industry Association trade show went down recently in Denver. Everyone, from the biggest ski brands, to the guy who makes ski wax from bong resin in his basement is there, showing off what they've got coming up next winter. It's a lot to process, so here are some major trends, themes and styles that we saw on the show floor.