Roces to import Kneissl


Peabody, Mass. – After closing its KDR subsidiary in September, Kneissl will reenter the U.S. market this month through Roces USA.

Roces president Keith D’Entremont – who began his career as a marketing exec for Fischer of America – has spent the past week telling sales reps and key accounts that the skate company has signed to import Kneissl skis and boots, along with Deeluxe snowboard boots.

In addition to Roces and the Kneissl brands, the company now sells Rad Air snowboards, Start ski wax and Mivida helmets. –S.M.