The outdoor apparel industry has made great strides toward eco-friendliness and sustainability over the last decade, though efforts have really ramped up over the last couple of seasons. There are the usual suspects: Patagonia partnering with Gore-Tex to bring to market the first 100 percent recycled three-layer Gore jacket and pants (PowSlayer, last season) and two-layer recycled Gore jacket and pants this season (Powder Bowl). Overall, the brand says it increased its use of recycled materials by 23 percent for this season, diverting some 215,435 pounds of plastic scraps from ever reaching the ocean and the landfills. Then there are brands you don’t know: French company Picture, a hit on Europe’s eco-minded youth scene, has been dubbed the “Patagonia of France” for its dedication to the cause. All of its apparel is made from an average of 50 percent recycled polyester from plastic bottles. If that’s not enough, the youthful brand also stopped using PFCs this season, so you can feel good adding Picture to your winter wardrobe.
Read more: Gear Guide 2019 Women's Apparel
Adidas is no doubt a household name around the world, but it’s about to be known for its growing environmental cache in addition to its soccer-related gear and accessories. Parley Adidas is a collaboration between the sporting goods brand and water conservator Parley for the Oceans to intercept some of the hundreds of thousands of pounds of plastic littering beach communities and use it to make a fabric that can be turned into apparel, footwear, accessories, and more. Adidas has been working with Parley since 2015 and has collaborated to produce dozens of items already, but this season marks the debut of the first ski jacket, the Adidas Parley Shell. Have fun while doing good? A fine business model, we think.
Read more: Gear Guide 2019 Men's Apparel
This article was originally published in the September 2019 issue of SKI magazine.