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Women-Led Wednesday (much like Small Business Saturday) is a purpose-driven holiday that encourages the general public to use purchasing power to vote for women in leadership. Started by Cassie Abel, founder/CEO/president of one of our favorite technical apparel brands for women, Wild Rye, Women-Led Wednesday makes it easy to find and support women-owned and operated businesses. The fifth installment of this annual shopping holiday includes more than 650 companies in its directory. Brands who joined the movement span industries across outdoor, active lifestyle, fitness, health, and food and beverage–all coming together to encourage consumers to vote with their dollars and shop women-led this holiday season.
“The aphorism ‘a rising tide lifts all ships’ was the motivation behind Women-Led Wednesday and it’s incredible to see so many brands, including competitor brands, come together to stand
up for women in leadership,” says Abel. “This initiative is designed to give women entrepreneurs a platform and encourage the public to use purchasing power for good, which will
in turn have a positive ripple effect for business, the next generation, our communities, women’s rights, healthcare and so much more.”
From the war on constitutional rights, to the fact that only two percent of venture funds go to women entrepreneurs, it’s more important than ever for the public to vote for women in
leadership with their dollars. If consumers make a point to shop women-led, then those businesses are more likely to succeed and women’s causes in all aspects will receive more support.
We’ve selected some of our favorite outdoor brands and products here.
Wild Rye Evie Raglan base layer top ($109)
Available in sizes 0-18 and in three funky retro prints, this is one of the softest baselayers I’ve worn and durable too—my top from three years ago is still going strong after regular use. Made with 18.5 micron/100% merino wool, it has a loose, contemporary fit, and a longer silhouette I love while the high neckline, long sleeves, and thumbholes keep cold air and snow out. I wear mine on and off the hill and always pair with the coordinating Jane Leggings. BUY NOW.
Oiselle Katron Yeti union suit ($292)
The Yeti suit is like a sleeping bag you can wear to apres and we are here for it. Wind and water-resistant, the Primaloft® insulation keeps you warm and dry without bulk; and the Polartec® PowerStretch at the side panels, cuffs, and collar make this ultra-cozy. I wish I had one of these last winter when we were all gathering outside in the parking lot at the end of the day! BUY NOW.
Big Hollow Designs WhatVest $275
This vest—or is it a pack?—is the ultimate backcountry tool. WhatVest is designed to be worn over your jacket and stores everything your backcountry pack does, but wtihout the bulk. No need to take off a bulky backpack every time you get on the lift, yet the WhatVest stores edtra layers, your shovel and probe, and is hydration pack compatible. Gah, women are so damn efficient. You love to see it. BUY NOW.
Icelantic Skis Skier Travel Towel ($20)
Icelantic Skis is a ski company based out of Golden, Colorado that manufactures and produces all of their products in the United States. This microfiber travel towel is the perfect size to pack with you adventuring to new swimming holes, camping, river-exploring, or poaching hot tubs. All apparel and accessories are 30 percent off for Women-Led Wednesday. BUY NOW.
Revel Gear Camper Cup ($15)
Whether you fill your cup with your morning coffee or enjoy a night cap aroudn the fire, this 15 oz. stoneware cup is shows your Leave No Trace movement, plus a portion of the sales goes toward clean water projects. Supporting women and the planet wtih ever sip? Count us in. Revel Gear also produces some very cool outdoor campsite lights that make a cozy additiion to any après scene, backcountry hut, or camp site. BUY NOW.