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SIA Preview: Goggles

Customers are still willing to pay for goggles. And as technologies improve, retailers have a new story to tell. So here’s a jump start on what brands have lined up for next season

Even more pros are building out their dream skis, like the 4FRNT YLE, Wiley Miller's baby. It's fully symmetrical and fat, essentially a park for going huge in the backcountry. Which is what Wiley does.

SIA Style

The Snow Sports Industry Association trade show went down recently in Denver. Everyone, from the biggest ski brands, to the guy who makes ski wax from bong resin in his basement is there, showing off what they've got coming up next winter. It's a lot to process, so here are some major trends, themes and styles that we saw on the show floor.