SIA Style - Ski Mag

SIA Style

The Snow Sports Industry Association trade show went down recently in Denver. Everyone, from the biggest ski brands, to the guy who makes ski wax from bong resin in his basement is there, showing off what they've got coming up next winter. It's a lot to process, so here are some major trends, themes and styles that we saw on the show floor.
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When Marker introduced the Duke, they revolutionized the alpine touring market. We think they'll do it again with this lightweight, 10-DIN AT binding, which is lighter, stiffer and less expensive than comparable models.  And it sits lower on the ski for better energy transfer and performance. [$475; markerusa.com]

SIA: New Gear for 2011

The annual Snowsports Industries America trade show, a gathering of the ski and snowboard industries’ athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.

SIA: The Coolest Gear for 2011

The annual Snowsports Industries America trade show, a gathering of athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.

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We're on the floor of the Snowsports tradeshow and we're starting to notice some trends. This is what we think you're going to be seeing a lot of.

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The Hot Chicks of SIA

This year's Snowsports Industries America trade show brings you the best new gear and the hottest chicks in the coldest sport.

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Steelies and Coulies: Idaho Style

This time of year in Central Idaho means corn skiing at Sun Valley Resort, backcountry touring in the Sawtooth Mountains, and Steelhead fishing on the Salmon River. We spent the week doing all three while testing gear from First Ascent and helmets and eyewear from Smith Optics. The trip was as good as they get. Check out our gallery here.