The annual Snowsports Industries America trade show, a gathering of the ski and snowboard industries’ athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.
We've been trolling the floor at this year's Outdoor Retailer trade show, checking out next winter's gear. So far, the story has been about the sidecountry, and ski, boots, packs, and jackets that are designed to be used in the backcountry just as well as the resort. We also saw beefy but lightweight bindings, multiple airbag packs, a bunch of waterproof, breathable fabrics. Here's what you'll be coveting next fall.
The Snow Sports Industry Association trade show went down recently in Denver. Everyone, from the biggest ski brands, to the guy who makes ski wax from bong resin in his basement is there, showing off what they've got coming up next winter. It's a lot to process, so here are some major trends, themes and styles that we saw on the show floor.