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All too often, skiers find themselves “settling” on very expensive outerwear. The perfect jacket might be just a little too long, or the sleeves too short, or the chest too tight, but everything else is just right and a purchase is made. But now there is a company that wants to make sure their high-end jackets, pants, and more are perfectly tailored to fit every individual.
That company, MADE, launched on March 16 on Indiegogo. Founded by Capri Phillip and Cheryl LeBarr, a designer and a development specialist who both worked at Arc’teryx, as well as Dustin Butcher, a brand lead with outdoor agency experience, MADE is the first outdoor apparel brand to feature entirely custom sizing for individuals.
“The idea was sparked after I ordered a custom suit online,” says Butcher in a video interview. “When it arrived a little while after ordering, it fit great, it looked great, and I thought, ‘why isn’t anyone doing this with outerwear?’”
In addition to custom sizing, MADE is also offering customizable colors, pocket placements, fit styles, and two different materials to choose from in the creation process. Those two materials, Sympatex and Polartec Neoshell, are perfectly catered for different uses and different climates. And both demonstrate the company’s viable sustainability message.
“We are sourcing the ‘deadstock’ of Polartec Neoshell,” says LeBarr, referring to the leftovers that would otherwise be sent to a landfill. The waterproof, breathable fabric is ideal for skiers in drier climates, like Utah and Colorado, as well as skiers who earn their turns and need effective breathability.
Alternatively, Sympatex is made entirely from recycled materials and is carbon-neutral. Plus it’s somewhat more burly than Polartec Neoshell, making it an ideal fabric for the wet conditions of the Pacific Northwest, where Phillip and LeBarr are located.
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By creating custom-made pieces, MADE’s custom technical outerwear has a minimum amount of waste compared to creating jackets and ski pants in bulk. The company is also able to ship directly to the consumer after production, cutting down on transportation and reducing the overall carbon footprint.
One additional aspect that makes this new brand unique is that nothing it makes is gendered. Because of the custom-sizing process—which involves 17 guided measurements you can do at home—every jacket is made-to-size. This inclusive approach is a breath of fresh air in the world of snowsports outerwear.
Watch: How to Measure for a MADE Custom Outerwear Jacket
The brand will fully launch in September 2021, but early adopters ready to stop settling for sizing issues in their jackets can snag a great deal during MADE’s Indiegogo campaign, set to continue through April 20, 2021.