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These Photos of Ski Fashion from the 70s Prove Style is Timeless

They say fashion goes in cycles. We say, these fashions never went out of style.

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Ahh, the 70s, the golden age of ski fashion. Fitted jackets, tighter pants, and lots of color blocking—ski outerwear from the 1970s was made to stand out and endure the test of time. Any self-respecting skier—we don’t care how old or young—should have at least one vintage 70s ski piece in their gear closet that they proudly wear in the spring, when “that reliable nylon” is in season.

Alpine Designs

70s Ski fashion: Alpine Designs
Alpine Designs ski outerwear. 

“Amtrak’s Montrealer will get you there ready to ski and Alpine Designs down parkas make great traveling companions. They are light, stuff into a small area and fluff back up to their original loft when you need it. The fabric is that reliable Antron nylon Supertron from Arthur Kahn. The DuPont Zepel rain/stain repellent will last the length of the garments.”

“The Roosevelt Island tram gets you in a skiing mood. Liberty Bell supplies the bright but functional ski gear. With a name like Liberty Bell it’s only natural that they’d take a special interest in this Bicentennial year. The Anton nylon orange parka is DuPont Zepel treated to keep its glowing color fresh and stain-proofed. $68. Matching snow jeans or ‘Bucks’ have Lycra stretch inserts on the hips. For ladies, the snappy, short tri-colored parka. $60.”


70s Ski Fashion: Skyr
For the next time you taxi to the slopes, there’s Skyr ski outerwear. 

“Taxi there in ski suits such as these by Skyr…designed by Hertha Amen, a former German Ski Team member. Built for warmth, comfort and activewear. Completely functional stretch inserts with Lycra spandex. A feature from Sky is total color coordination: parkas, pants, and overall, combined with print and solid color windshirts, plus striped and solid color turtlenecks. Whether you are on the first squad or the taxi squad, you’ll find the best taste at the best price with Skyr.”

Saska Skiwear

70s Ski Fashion: Saska Skiwear
Keep calm in Saska Skiwear’s serene colors. 

“Skateboarding as a last resort will get you moving in the right direction. Keep calm in serene colors such as Saska Skiwear’s warm taupes and café au lait colors that have been stitched and accented in coral. Both suits have sleeveless coveralls with yokes, front and back, of Lycra stretch knit. The man’s ‘Mark’ parka has curved inserts of Lycra stretch for the maximum action. The ladies ‘Pamela’ features contrast stitching and piping.”


70s Ski Fashion: Ellesee
Racer hotshots look the part in Ellesse. 

“When all else fails, try thumbing it, especially if you have all the trappings of the hotshot racer like this Ellesse-dressed fellow. And where else but Italy would such a spiffy ski suit with all the proper racing accoutrements come from? Starting from the ankles up, a few of the details are: Inside the ankles…a snow cuff with a double buckle window to buckle over your boots; there’s a springy 18% Lycra in the stretch inserts running down both legs and around the action shoulders. By Ellesse for Beconta. $260.”


70s Ski Fashion: Edelweiss
Matching mother-daughter kits from Edelweiss. 

“At last you’re there, at the slopes, and ready to get down to business in skiwear from Edelweiss. In the belief that daughters should look as good as their mothers (and sons as their fathers), Edelweiss puts together an ‘affordable’ family of stretch pants, nylon and bib pants, parkas and sweaters for men, women and children.”


70s Ski Fashion: Gerry
Gerry, the original heli-ski travel outfit?

“Well, the Gerry crew has been making down-filled parkas for backpacking, skiing and just knocking about town or campus, and now they’ve come up with two jackets that can handle any of these activities—including the helicopter ride. So if you want a parka that’s casual, comfortable, warm and just as right with jeans as with ski pants check these two out. The girl’s ‘Boogaloo’ parka, shown here in Yaba Daba Blue has a convertible checkered collar and cuffs to turn up or down. $75. The Men’s “Bop” jacket in Blue Grit has tartan plaid trimming the collar and cuffs. $75. Both are in a rugged DuPont nylon by Arthur Kahn that’ll take anything you can give it, and have been treated to a Zepel rain/stain repellent. Chock full of goose down.”

Aspen Skiwear

70s Ski Fashion: Aspen Skiwear
Aspen Skiwear’s parkas were de rigeur in the 70s. 

“Here there are three very warm but lightweight goose down items that work as well on a BMW R90 as they do on a ski slope. Out in Denver, where Aspen Skiwear is located, ski parkas are de rigeur. That’s why these are designed to serve many functions. They’re all made of Travis Mills’ DuPont nylon treated with Zepel rain and stain repeller and come in unisex sizing.”


70s Ski Fashion: Obermeyer
Obermeyer still makes ski fashion that stands the test of time. 

“A leisurely cruise on the family yacht will get you there eventually and give you plenty of time to try on all of the sweaters, pants, overalls, turtlenecks, windshirts, parkas, hats and cloves that the Complete Supplier, Sport Obermeyer has for you. Klaus Obermeyer figures he carries about 50 different categories for skiers. Choose from the ultra sophisticated suits, such as “The Fonz”, a men’s chocolate brown Kahlua piped in royal blue Taslan nylon suit with Dacron needlepunch insulation and a Lycra action stretch insert down the shoulder blades. Matching overalls sport Lycra inserts too. $113.”