The joys of skiing are many, but the sport doesn’t come without its hurdles. For some, it’s the blistering wind on a subzero day or hours-long lift lines when the sun is shining. And for many, including even the most seasoned athletes, it’s boot buckles that crush your feet. The pain and hassle of conventional ski boots are so ingrained in ski culture that enduring them is practically a rite of passage. Skiers have all but resigned to this fate, even when competing at the highest level, and why wouldn’t they? Over the past 70 years, not much has changed in ski boot technology.
Enter BOA, a company with the sole focus of making athletic footwear more customizable, more functional, and more competitive. BOA has been in the precision fit business since 2001, and in 2023, the brand shook up the alpine skiing industry with the launch of BOA Ski. After all, where would a meticulous fit be more critical than on ski boots?
Precision Fit for Precision Performance
First came the Single Dial BOA® Fit System. Implemented on the lower shell of the ski boot, the dial allows for a more uniform fit around the foot, wrapping it instead of clamping down on it. Now, just two seasons later, BOA has taken things a step further with the Dual Dial BOA Fit System, completely eliminating traditional buckles on the upper and lower shells. This means skiers can make zonal, micro-adjustments for maximum control, delivering improved power transfer, stability, and control. And as top athletes know, every little improvement matters. It can mean the difference between a disappointing finish and the podium, one more run or calling it a day because your feet can’t take another minute.
And there really is no better feeling than being completely dialed in on the mountain, figuratively and literally. Take it from professional freeskier Sam Kuch, who wears the K2 Cortex 140 Zonal BOA®. “With Dual Dial, the boots feel like an extension of your body,” he said. “It’s precise, it’s powerful, and it gives you confidence no matter where you are on the mountain.” It’s more than just a great fit. It’s peace of mind that you and your gear are working together at the highest level.
While this gear is engineered and rigorously tested for everything the slopes can throw at you, if something goes awry and you need a part fixed, BOA offers free repair kits through its lifetime guarantee. You just take a short survey to identify what you need, and BOA will mail it to you.
What’s Next
BOA’s current roster of partners includes industry leaders like K2, Salomon, and Atomic, and by the 2025–2026 season, every major alpine ski boot brand will feature the BOA® Fit System in their lineup, offering either Single or Dual Dial configurations, setting an entirely new standard for the future of alpine sports. When every major boot manufacturer decides this is a must-needed upgrade, it’s hard not to agree. The era of better fit and performance—and better days on the slopes—is here.
BOA Technology partners with leading brands to make the best gear better. Offering purpose-built fit solutions for performance, the BOA Fit System is featured in a wide range of products, including run, snow, cycling, golf, court, workwear, and more.