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SKI mag’s Super Demo Goes Off at Okemo

Gear companies show off their skis; citizen testers get to work

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“I remember when gear demo days used to be a big deal, then they got kind of lame because resorts started only inviting brands that they sell in their shops,” says Bryce Davidson. “This is like what it used to be. Lots of different brands, plenty of different models. You should do this every year.”

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We could’ve hugged Bryce when he said that, because those were our thoughts exactly when we decided to hold SKI Mag’s first Super Demo and Citizen’s Ski Test at Okemo last weekend, Dec. 12–13. As Bryce, a citizen tester, has noticed, demo weekends just aren’t what they used to be back when we were learning to ski. We want to change that.

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More than 300 readers registered online at skimag.com to take part in the Super Demo; almost a hundred more registered onsite. Some just demoed, content to try a few models. Some took the business of testing for us very seriously. (We collected almost 400 test cards over two days.) All in all, working out of Okemo’s Jackson Gore base area, we skied more than 300 demo/test models. 

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Volkl, Nordica, Blizzard, Rossignol, Dynastar, Head, Kastle, Elan, Salomon and Atomic brought their boards. For good measure, we even had Knee Binding, Thule and the guys from Boston-based Bean Snowboards. We missed K2 and Fischer—both wanted to be there, but just didn’t have the staff on such a busy weekend. Maybe next year. Meanwhile, in the coming days, we’ll have results and some rankings from our citizen testers.

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And our new buddy Bryce is actually a Stratton passholder, and was headed up there when he decided to demo a few skis instead. (He left his suburban Hartford, Conn., home before dawn Saturday and was already on his third pair of skis when we rode the lift with him at 10 a.m.) “I buy skis about every two years and I like to check them out before I make a decision,” he says. “My kids got all new stuff last year, so this year, it’s my turn.” More than 300 readers registered online at skimag.com to take part in the Super Demo; almost a hundred more registered onsite. Some just demoed, content to try a few models. Some took the business of testing for us very seriously. (We collected almost 400 test cards over two days.) All in all, working out of Okemo’s Jackson Gore base area, we skied more than 300 demo/test models.

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Marker Rocks!  Proceeds from the sale of this guitar will go to the Shane McConkey’s wife and kids.

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SKI’s Marketing Coordinator, Jessica Petrey, traveled to Okemo for the event.

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More smiles over Volkl’s new skis

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