Skiing's Hot Gear: SIA 2015 - Ski Mag

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The Hot Chicks of SIA

This year's Snowsports Industries America trade show brings you the best new gear and the hottest chicks in the coldest sport.

oakley new goggle

Gear Videos from SIA

We had brands run us through their new gear at the SIA tradeshow. Here's what they're psyched about.

SIA: The Coolest Gear for 2011

The annual Snowsports Industries America trade show, a gathering of athletes, retailers, media, and manufacturers, is taking place right now in Denver, Colorado. We've been walking the floors to check out all the best gear for winter 2010-11, including a jacket with doughnut graphics and ski socks covered with eggs and bacon.