Trends- New Bedfellows - Ski Mag

Trends- New Bedfellows

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CMH and K2

» Metaphorically speaking, skiers sleep with their skis. 
Leave it to K2 and CMH to make that a business model. The two brands are teaming up on the renovated and renamed CMH K2 Rotor Lodge in Nakusp, B.C. The lodge (formerly Kootenay) will serve up themed trips, including weeks hosted by athletes (Pep Fujas, the Crist brothers), photo and film workshops, and, naturally, powder instruction. Each guest gets a pair of next-year K2s, model of his choice, delivered to his home. Beats mints on your pillow.



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