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Boulder, CO, Nov. 2, 2001–Just when you thought there was nothing more to officially license, Silk Trails and the Salt Lake City Organizing Committee have teamed up to surprise us with officially licensed underwear. That’s right, Silk Trails, a silk boxer short and scarf producer that uses ski area maps as graphics, has been given the right to denote their products the official boxer shorts and scarves of the Salt Lake Games.
The idea of putting ski area maps on scarves came to founder and president of Silk Trails Renee Himel when she was riding a chairlift at Vail in 1994. The first Vail version came out in 1995 in the form of a scarf. Jackson Hole followed in 1996 with their ski area map emblazoned on boxer shorts and silk ties.
Now there are over ten different designs of silk boxers, half a dozen cotton boxers, a kid’s line, and a few scarves. Retailing for around $30 silk boxers are available for Beaver Creek, Breckenridge, Heavenly, Jackson Hole, Keystone, Killington, Park City, Snowmass, Steamboat, Winter Park, and Vail. The remaining products are licensed 2002 Olympics apparel. The silk and cotton boxers made for the Games will feature graphics that include venue maps and official logos while the kid’s versions depict Coal, Copper and Powder–the Olympic mascots. In the Olympic line the silk boxers will retail for around $22, cotton versions will be a few bucks less, and the kid’s models will cost about $15. For those who prefer fashioning briefs, 22 square inch scarves will likely be a hot sell. They come in three patterns: a venue map, an Olympic flag version, and a trail map of Park City Mountain Resort. The scarves will run about $24.
Boxer shorts with official logos are already on sale in Salt Lake City and more will be available at the Games in case you lose your extra set of draws.
If you are interested in buying a pair of ski map skivvies visit Ski Trails’ website, click on the dealer locator, and select the complete list of dealers.
Silk Trails: 888.320.SILK or www.silktrails.com