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The opening this winter of Burton’s newest store, in Manhattan’s SoHo district, brought the usual amount of fanfare-pro riders, groupies, a VIP party of fabulous urban board-sport types. But what made the event particularily cool is the
, a small walk-in freezer kept at a chilly 9 degrees Fahrenheit. Wondering if those camo pants will keep you warm? Into the room, soldier. (burton.com)