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After a few years of vagueness and mellow intrigue, we finally know the location of the next all-inclusive Club Med in North America, and it will be built at the base of Utah’s Snowbasin.
This is particularly interesting for a few reasons. First, Snowbasin is one of the only destination resorts in the country with no lodging at its base village, so by partnering with the ski resort, Club Med establishes itself as one of the only overnight options at the mountain. Second, the all-inclusive concept is unproven among U.S. skiers, making it a fascinating choice for a lodging anchor.
Club Med isn’t entirely new to U.S. skiers. There have been two Club Med properties at U.S. ski resorts—one at the base of Crested Butte and one at Copper Mountain that were both shuttered in the mid-2000s. And this season, the hotel brand returns to North America with the Club Med Québec, which will debut at Le Massif this December, so skiers who are curious about the experience can sample it without having to cross the pond (there are over 20 ski-centric Club Meds in the Alps) or wait until the Snowbasin location opens in 2024.
Snowbasin, owned by the Holding family which also owns Sun Valley, is no stranger to the destination resort concept, having built the latter into one of the most successful ski resorts on the continent. According to General Manager Davy Ratchford, the plan was always to turn Snowbasin into a ski area with overnight accommodations and amenities. The Snowbasin GM told the Salt Lake Tribune that the Club Med is a uniquely good fit that has the ability to keep guests in rooms midweek thanks to its week-long packages.
“They check all our boxes and more,” Ratchford said.
The Club Med news is only one component of a multi-faceted plan that will effectively transform the Snowbasin experience over the next several years. It all begins this season with a 435-stall parking expansion and a lift upgrade that bumps the Middle Bowl triple to a high-speed six-pack and improves the alignment of the chair’s top terminal so that skiers will be able to access Needles Lodge.
The following couple of seasons will see the current base area built into a massive village anchored by the 300-room Club Med plus dining, retail, and skier services. The Club Med is expected to debut in December of 2024. Phase Two, scheduled to begin in 2025, adds residential housing, employee housing, more hotels, and a new, smaller base area with beginner slopes that will be connected via chairlift to the main village. The resort also plans to roll out enhanced summer activities fitting to its eventual status as a true destination resort.
Go Deeper: Meet Snowbasin, Utah’s Best-Kept Secret
“We’re thrilled to announce this extensive list of improvements for both our local guests and travelers that will now have the opportunity to stay at Snowbasin,” said Ratchford. “We feature award-winning access from Salt Lake City and are committed to providing the best service to those that visit us. These new developments put us on track to become the world-class resort destination envisioned for Snowbasin.”
With Salt Lake City in consideration for the 2030 and 2034 Winter Games—the resort was the site of the downhill, Super-G, and combined events during the 2002 Olympics—Snowbasin’s world-class slopes and shiny new village will certainly come in handy. For more info about the village buildout, click here.