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New Name Announced for KSL/Aspen Partnership: Alterra, NewCo, Alterra Mountain Company, KSL, ski resort buyouts - Ski Mag

New Name Announced for KSL/Aspen Partnership: Alterra Mountain Co.

Details of mega-pass product expected this spring.
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Deer Valley Alterra Ryan Dobbins

Deer Valley is now part of Alterra Mountain Company

Finally, the partnership between KSL Capital Partners and the Crown family, owners of Aspen Ski Co., has a long-awaited name: Alterra Mountain Company. A fusion of the words “altitude” and “terrain,” Alterra pays obvious homage to two very important aspects of the ski life. We can get behind that.

alterra company logo

New name, new logo.

The duo, which joined forces last spring to purchase Intrawest’s six resorts, plus Mammoth and Deer Valley over the summer, boasts a 12-resort-strong portfolio of ski areas that span the U.S. and three Canadian provinces. Big names include Squaw Alpine and Mammoth in California; Steamboat and Winter Park in Colorado; Tremblant in Quebec; and Vermont’s Stratton.

But don’t expect to see the Alterra name splashed all over the resorts. Company CEO David Perry stresses that each resort is vested in its individuality and that’s not going to change.

“Alterra Mountain Company is made up of unique mountain destinations, each with a personality and spirit that has delighted visitors for generations,” Perry said via press release. “Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain, and enticing them to visit new destinations on their bucket list.”

The next big news from Alterra will be the details of a ski pass that will rival Vail Resorts’ Epic Pass, an announcement expected this spring.

Get more background on the new company and its plans here.

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